Tech Pkg Suv 3.7l Nav Back-up Camera Cd Awd 4-wheel Disc Brakes Aluminum Wheels on 2040-cars

Auto blog

This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Honda recalling 204k CR-V, Odyssey, Acura RDX models over rollaway risk

Honda has announced a recall over a possible rollaway risk that affects 204,169 crossover and minivan models. The specific vehicles in question are the 2012-13 Honda CR-V and Odyssey, as well as the 2013 Acura RDX.
According to the National Highway Traffic Safety Administration, "the brake-shift interlock blocking mechanism may become slow and allow the gear selector to be moved from the Park position without pressing the brake pedal." In other words, these vehicles could unintentionally roll away.
NHTSA states that this scenario may only happen during sub-freezing temperatures, but notes that this means the vehicles fail to conform with Federal Motor Vehicle Safety Standard 114: Theft Protection and Rollaway Prevention. Honda will notify owners of the problem, and dealerships will install an updated interlocking mechanism free of charge.

Acura NSX ScienceofSpeed Dream Project brings another wing to SEMA

Acura rolled into SEMA last year with its non-hybrid NSX GT3 race car, that FIA spec-series competitor pulled to Vegas on a trailer behind a GT3-themed Acura MDX. Sticking with the GT3 theme this year but going road-legal, Acura worked with Arizona-based ScienceofSpeed on a GT3 package that NSX owners can put in driveways. The result is the lower, more powerful, more wing-y NSX "Dream Project." Liquid-cooled injecting for the twin-turbo boosts output, adding 37 horsepower for a total of 610, and another 31 pound-feet of torque to register 507. A lightweight steel exhaust sheds 16 pounds and bestows those magnified numbers with magnified bass. A custom suspension drops the coupe by a little more than an inch, a custom iLIFT suspension add-on automatically raises the front axle two inches if the NSX detects a hurdle. The ScienceofSpeed aero kit includes all you'd expect from the alphanumeric "GT3:" front strakes, wider rocker panels, larger rear diffuser, a rear wing, gold powdercoated carbon ceramic Brembo brakes, and wider Pirelli Trofeo R tires wrapped around Advan GT forged wheels. Drench the package in two-tone Andaro Nouvelle Blue Pearl and gloss black roof, and the NSX Dream Project's ready to be driven from climate-controlled garage, to parking-lot car show, back to climate-controlled garage. If the owner decides to test a limit or two, Recaro Pole Position seats and a gaugeART OLED display will keep him locked in and informed. Related Video: