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Acura will show all-new MDX Prototype in Detroit

Acura says it will show a prototype of its 2014 MDX crossover at the 2013 Detroit Auto Show, and we'll admit that the announcement has left us in a bit of confusion. See, the Acura press release says that the MDX proto will present "Aero Sculpture" design language, "alluring proportions" and "arching body lines." It has been accompanied by a sketch (above, click to enlarge) that, indeed, shows off a swoopy, alluring CUV.
Yet we have spy shots from two months ago of what is supposed to be the 2014 MDX, and unless the camouflage is actually some sort of vehicular moo moo, there isn't really a swoopy line on it. It is stout and substantial, but not in a way that makes us think of "Aero Sculpture." We'll know in a few weeks where the truth resides. It would appear that Acura's rendering artist has done a masterful fade on the rear glass/D-pillar area of the vehicle.
If you want to see the answer in real time, the reveal will be broadcast as it happens on Acura's webcast site. There's a press release below with the details.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura teases 17 seconds of the NSX on Vine and Instagram

Acura won't roll out the prototype NSX until August 4 when it shows up at Mid-Ohio Raceway for the Honda 200 IndyCar race, and the genuine production car isn't scheduled to arrive until 2015. Acura will, though, make the car a Vine and Instagram video star with snippets of the mid-engined roarer lapping the test track in both the dry and the wet.
After unleashing a six-second loop on Twitter's video service yesterday, it gave fans a bit more by uploading a nine-second clip on Instagram of the coupe throwing up rooster tails and sliding around bends. Best of all is the sound - it's like no Acura you've ever heard outside of a race track. You can check out both videos below.