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Acura ILX headed for Civic-like early upgrades

The not-yet-ready-for-primetime 2012 Honda Civic saw it quickly returned to sender for refurbishment, now the Acura ILX is headed in the same direction in its very first year. Automotive News reports that the small, Civic-based sedan from Honda's luxury brand isn't meeting sales expectations, with an annualized rate of 22,000 to 24,000 sales instead of the 30,000 the company is after. More telling is that the ILX "is being outsold by the Buick Verano, Volkswagen CC and Audi A4," and, except for two months since it launched, it has also been outdone by the Acura TSX it is meant to replace.
Part of the cause has been the 2.0-liter, four-cylinder engine: its 150 horsepower to motivate a sedan that can weigh up to 2,970 pounds doesn't offer the kind of performance or value experience that buyers in the segment respond to. Another big issue is that the top-level 2.4-liter engine is only offered with a six-speed manual even though most buyers of the highest trim don't really want to shift their own gears. Lastly, the ILX might not put enough space between it and its frugal underpinnings - our first drive review pegged it as "the world's nicest Honda Civic."
An automatic transmission is on the way for the 2.4-liter, but it isn't clear when. And while Honda admits that the 2.0-liter is underpowered and Automotive News says it's on the way out, the company hasn't yet said how that situation will be corrected.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

New TLX A-Spec leads Acura's three-car Pike's Peak attack

Once again, Acura is headed to Pikes Peak for the hillclimb on June 25 with a small group of machines. This year the focus is on the TLX, with two vehicles bearing the sedan's name and shape. The two cars are very different, though, and will compete in two different classes. The first is the TLX A-Spec. This started life as a production TLX, but the 3.5-liter V6 has been reworked with pistons, rods, camshafts, and a valvetrain from Acura's TLX GT race car. The engine also has a turbocharger, which helps the V6 make an impressive 500 horsepower. All those ponies go to the front wheels through a limited-slip differential. In addition to the powertrain upgrades, the interior has been gutted, and a big wing and front splitter fitted. The A-Spec will compete in the Pikes Peak exhibition class. The other TLX is a TLX GT. This is the type of car from which the A-Spec borrows engine components, but not the TLX GT's twin-turbocharger system. TLX GTs have already been competing in motorsports, specifically in the Pirelli World Challenge. Acura did make some changes to this car for Pikes Peak, though. The suspension and engine computer have been tweaked, gear ratios shortened, and additional aerodynamic bits added for more downforce. The TLX GT will compete in the open class. Despite the focus on the TLX, Acura is still bringing an NSX to the hill climb. This car is similar to the one that raced in the Time Attack 1 class last year, but has some changes for the Time Attack 2 class. Most notable of these changes are the massive rear wing and front splitter. According to Acura, these aerodynamic aids were based on those used for the NSX GT3 race car. Acura also reduced weight, changed the tuning on the engine computer, and fitted sticky R-compound tires. Related Video: Featured Gallery Acura Pikes Peak race cars View 9 Photos Image Credit: Acura Motorsports Acura Coupe Racing Vehicles Sedan acura tlx acura tlx gt