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Honda slaps Legend name on JDM Acura RLX

It's been eighteen years since we last saw the Legend nameplate in Acura showrooms here in the US, but in Japan it's still very much alive as Honda's flagship sedan. And now the Japanese automaker has revealed the latest generation.
Set to go on sale across Japan on January 22 - 30 years since the nameplate was introduced - the new Honda Legend is essentially the same model we already know in the States as the new Acura RLX. Only by "essentially," we mean exactly. It is the RLX, only with Honda badges instead of Acura ones. The manufacturer hasn't even changed the grille or the wheels.
Although the RLX is being offered Stateside in two forms, the new JDM Honda Legend will only come in one form, equivalent to our Sport Hybrid, with Super Handling All-Wheel Drive and a hybrid powertrain pairing a 3.5-liter V6 to a seven-speed dual clutch transmission with integrated electric motor. For the privilege of owning the most luxurious car Honda makes, Japanese customers will have to pony up ¥6,800,000 - which about adds up to $59,950 we'd pay for an RLX Sport Hybrid.

Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.