2008 Acura Tl Type-s Sedan 4-door 3.5l on 2040-cars

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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2014 Acura RDX adds new standard features, starts at $34,520*

Coming off a complete redesign for 2013, the second model year the second-generation Acura RDX has received a few tweaks to its equipment packaging and a slight increase in pricing for 2014. With all models receiving a price hike of $200, the 2014 RDX will now have a base price of $34,520 (*not including $895 for destination).
New for the 2014 RDX, Acura has included even more technology to the standard models, including a push-button starter, rear-view camera and an updated audio system that delivers Pandora Internet radio, SMS text messaging and Active Noise Control. Buyers will still be able to add all-wheel drive and the optional Technology Package. Scroll down for a press release breaking down more features of the 2014 RDX and complete model pricing.

2014 Acura RLX

Good. But Good Enough?
Spoiler alert: The 2014 Acura RLX is a good car. But that shouldn't come as a surprise. Despite the fact that Acura is subject to a lot of criticism for things like its odd positioning in the automotive landscape, questionable styling choices in recent years, and the fact that, more or less, its products feel like lux'd-up Hondas rather than something truly unique, the cars have always been inherently good - decent to drive, nice to sit in and reliable to own. That's what happens when you ride that sort of "affordable luxury" line.
Because Acura's sedans don't really fit into any one definable segment, the brand hopes it can draw customers from a broader range who aren't necessarily dedicated to a certain marque. And while there's certainly rhyme to that reason on the more entry-level end of the spectrum, that proposition makes less sense as you move toward higher price points. (Have a gander at the Hyundai Equus, if you will.) On the other hand, Acura pulled data from a 2012 Strategic Vision survey that showed the number one purchase decision for luxury buyers last year was value for the money, with manufacturer reputation coming in at a close second.