2008 Acura Tl Type-s Sedan 4-door 3.5l on 2040-cars

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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda HR-V could spawn Acura variant

We've been saying it for months now, but the compact CUV is the next big thing. Everyone, and we mean everyone, is at least considering getting in on the action, if they aren't already actively designing or selling, and that's true whether they're a premium or mainstream automaker. That, of course, includes Acura, whose parent company, Honda, has a compact CUV of its own coming to market very, very soon. With the arrival of the Fit-based HR-V, that begs the question of whether the near-premium marque will join this burgeoning segment. The idea of building a car below the company's entry level CUV, the RDX, is an appealing one to Honda Executive Vice President John Mendel, who called it "potentially the only place you could go," and would occupy the "white space" the company is looking to fill. While we might chuckle about the idea of a luxurious, Fit-based CUV, it's fair to say it could do well for Acura. It could certainly provide a foil to the very hot selling Buick Encore, and may even capture some sales from the luxuriously outfitted Jeep Renegade Limited/Fiat 500X Lounge. It remains to be seen, though, if Acura could build an HR-V capable of tangling with the new entries from Lexus, Audi and Mercedes-Benz.

2020 Acura RDX Review and Buying Guide | Target re-acquired

The 2020 Acura RDX is a bold compact luxury crossover that represents a return to its roots – providing some athleticism and adrenaline to a segment not known for either. We think this is a positive development, as the previous RDX lost its way a bit. However, that last RDXÂ’s biggest strength was its very spacious interior for its overall size, which carries over to the new version despite the increased athleticism. These arenÂ’t usually attributes that go together; sporty vehicles can be smaller, with poor space utilization. That isnÂ’t the case here. The turbocharged engine and advanced all-wheel drive system mean the RDX is as lively as any crossover buyer could want. The bottom line is that it has more character and a superior combination of attributes than many of its sport-luxury competitors. WhatÂ’s new with for 2020? The RDX carries over mostly unchanged for 2020 after receiving a complete redesign last year. ThereÂ’s a turbocharged engine under the hood again, instead of the V6 in the last-generation model, and the technologically-advanced Super-Handling All-Wheel Drive system also makes a return. On the outside, the chrome grille “beak” has thankfully vanished, and thereÂ’s some nifty tech in the slick interior – although its signature touchpad infotainment controller is a mixed bag. More on that below. You can read about last year's changes more fully in our 2019 Acura RDX First Drive, but in short, it's sportier, more distinctive and more luxurious than its predecessor. Part of that is the fact it's no longer based on the same vehicle platform as Honda's CR-V.   View 9 Photos What are the interior and in-car technology like? The RDXÂ’s interior is a nice place to be. In the upscale A-Spec trim we tested, most surfaces are covered with soft, premium-looking materials, including perforated leather, soft-touch plastics, and classy-looking vinyl. The RDX introduces AcuraÂ’s True Touchpad Interface, which controls the infotainment system and its 10.2-inch screen with a center-console-mounted touchpad rather than a touchscreen interface. While itÂ’s certainly a step in the right direction, the system has a relatively steep learning curve and lacks any haptic feedback. ItÂ’s ultimately not as intuitive as weÂ’d like, and that is important because itÂ’s an interface youÂ’ll be using all the time in an RDX – including to interface with the standard Apple CarPlay functionality. Note that, as of this writing, Android Auto is not supported.