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Acura teases 17 seconds of the NSX on Vine and Instagram

Acura won't roll out the prototype NSX until August 4 when it shows up at Mid-Ohio Raceway for the Honda 200 IndyCar race, and the genuine production car isn't scheduled to arrive until 2015. Acura will, though, make the car a Vine and Instagram video star with snippets of the mid-engined roarer lapping the test track in both the dry and the wet.
After unleashing a six-second loop on Twitter's video service yesterday, it gave fans a bit more by uploading a nine-second clip on Instagram of the coupe throwing up rooster tails and sliding around bends. Best of all is the sound - it's like no Acura you've ever heard outside of a race track. You can check out both videos below.

Acura MDX design lead details the crossover from beginning to today

Catalin Matei, principal designer at Acura, was the exterior design lead for the original 2001 MDX and had the same job for the new MDX Prototype. That’s just plain cool, and it makes him the MDX person of record when it comes to design.  Thankfully, Acura put him in front of a camera with the original and the new Prototype to talk design. That video is at the top of this post. MateiÂ’s background gives him a unique perspective on how MDX design has changed throughout the years. In the video, he walks us through his and AcuraÂ’s thinking and rationale for the three-row crossoverÂ’s design both then and now. ItÂ’s a great watch, as you learn how AcuraÂ’s crossover design philosophy has changed over the years. Where the original design tried to be elegant and clean, the new MDX takes a stab at sportiness and performance. This line of thinking is in tune with all of AcuraÂ’s most recent designs following the “Precision Crafted Performance” mantra. 2001 Acura MDX View 11 Photos Specifics on how the carÂ’s design has changed are called out by Matei. For example, grille design — itÂ’s much bigger now! The character line that wrapped around the original MDX has moved upward in the new MDX. This gives the new crossover a broad-shouldered and strong look that the old MDX just didnÂ’t have. And you probably wouldÂ’ve never guessed this, but the bodyside sculpting was inspired by the rocks in the Antelope Canyon. WeÂ’re not totally convinced.  One downside from the slick and “sporty” design may be unintentionally called out. The third row of seats is almost entirely shrouded by the body, as opposed to the massive windows in the original MDX. Those in the rearmost seats will have a much more claustrophobic experience than everybody else in the car. If you want all the details we know about the upcoming next-gen MDX, check out our reveal post here. Also, bookmark this page. WeÂ’ll check back in with Matei 20 years from now for the 2040 Acura MDX reveal. Related gallery: MDX Prototype View 35 Photos

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.