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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Honda recalls 2.7 million vehicles for new air bag inflator defect

WASHINGTON — Honda said on Tuesday it will recall 2.7 million older U.S. vehicles in North America for potentially defective air bag inflators. The defect involves a different type of Takata inflator than those that have prompted the largest-ever auto safety recalls worldwide covering more than 42 million U.S. vehicles by 19 automakers with Takata air bag inflators. The new recall covers Honda and Acura automobiles from the 1996 through 2003 model years. Honda said it is aware of one field rupture of an inflator in the new recall campaign — a 2012 crash in Texas that resulted in an injury — and two in junkyards in Japan. The campaign covers 2.4 million U.S. vehicles and 300,000 in Canada, Honda said, adding that it has not determined recall numbers for other countries. Takata issued a new defect notice in November for inflators from four automakers, including Honda. Honda said all three vehicles "potentially were exposed to unusually high amounts of moisture prior to the rupture events." Honda said the recalls cover driver front airbag inflators manufactured with non-azide propellant and said "all inspections and repairs will begin in approximately one year, as replacement parts from alternative suppliers are not yet available." Honda said it "regrets any inconvenience or distress that this situation may cause to our customers as we seek to resolve this situation. Honda believes that the risk of improper airbag deployment in its vehicles remains very low at this time, but we cannot absolutely guarantee the performance of any recalled part." Related Video:

The 2024 Acura Integra Type S will have 320 horsepower

The 2024 Acura Integra Type S is launching this summer, but the teaser and information drip campaign is officially in full swing.  Acura just let on that the Integra Type S will produce 320 horsepower and 310 pound-feet of torque from its 2.0-liter turbocharged four-cylinder engine. For reference, that’s 5 horsepower more than what the Honda Civic Type R makes — its 310 pound-feet of torque figure is the same as the Type R. We make such a comparison, as all the information Acura has dribbled out so far about the Integra Type S has us thinking that itÂ’s going to be very similar to the Type R. The second bit of information Acura revealed today is an approximate reveal window. The final car and all the specs we want are expected to drop at the Acura Grand Prix of Long Beach. The race takes place over the April 14-16 weekend, and while we donÂ’t know exactly what day the Type S will be revealed yet, our bet would be for Friday or earlier that week, so Acura can show off the car in person to race fans all weekend long. The teaser photos and teaser video (see directly above) give us a little design and sound preview for the Type S. Just like the camouflaged car, the undisguised version is rocking massive fender flares in both front and rear. These will allow Acura to fit the big 265-section-width tires it has in store for the Type S in addition to giving it a super-aggressive look. The photos also show off a carbon fiber rear lip spoiler, carbon mirror caps, a glimpse at the large rear diffuser and a prominent Type S badge on the front fender.  As for the sound preview, the Integra Type S breathes through a triple-outlet exhaust and sounds far more menacing than the Civic Type R does from the factory. There are even some loud pops and bangs on the overrun that you can hear. For those going frame-by-frame on the video, youÂ’ll also notice the car is painted in AcuraÂ’s Tiger Eye Pearl paint. WeÂ’ve seen this shade on both the TLX Type S and MDX Type S, so it looks like the trend is continuing for Type S models. Look out for more teasers as we approach the final reveal for the Integra Type S, but you wonÂ’t have to wait long because the reveal is well under a month away now. Related video: