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Acura bringing near-production-ready concept sedan to Pebble Beach

Three years ago Acura turned many heads with the Precision concept. Said to be the future of Acura design language, the latest RDX crossover is the most full-bodied expression of the Precision Crafted Performance design language. The rest of the range has only gone as far as the Diamond Pentagon grille. That looks to change later this year, when Acura brings a near-production-ready four-door to Pebble Beach that's inspired by the Precision. Car and Driver, which got a peek into Acura's Southern California design studio, says the tea leaves "point to a new production Acura sedan in the Precision concept's gorgeous 'four-door coupe' form." Believing the Pebble display will be "a tribute to the best of Acura's past" and could presage a flagship to replace the RLX, C/D wonders if the carmaker won't reach into its deep past and resurrect the Legend name. That's seems a bit much, but we have only six months to wait. After that, the next-generation TLX sedan and MDX crossover will arrive, and are expected to wear Precision cues. Both are scheduled to make landfall at the end of this year or beginning of next year. Based on shapes bulging under taut covers, C/D says both will receive stretched front intakes and "hook-shaped, extruded taillights." A juiced TLX Type S with a ducktail spoiler appears to lurk in the near future, too. Eventually, the second coming of the ZDX crossover might get the nod as well. Acura sold the severely rakish crossover coupe from 2009 to 2013, well before crossover coupes had established themselves. Looking at what's happened in the past 10 years, the ZDX was either ahead of its time, or consumers only want diminished rear headroom from German crossovers; no Japanese luxury maker has yet put a sloped roof on one of its crossovers. That means if a new ZDX does come, it could be just as novel the second time as it was the first.Related Video:

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2021 Acura TLX A-Spec Long-Term Wrap-Up | Not-so-long-term car

Been wondering what ever happened to our long-term 2021 Acura TLX A-Spec test car? Wonder no more, for we have answers to share with you in our long-term wrap-up. Last we updated you on our bright Apex Blue sport sedan, it was experiencing electrical gremlins aplenty. We weathered odd issues — random shifts into Park while stopped, infotainment glitching — the car simply decided to not start one day. This led to it being flat-bedded to the Acura dealer where it stayed for an abnormally long time. It was just over two months to be exact. The problems were ultimately determined to be from water intrusion to the fuse box, and some of the wait was for parts that had become corroded due to water being where it absolutely shouldnÂ’t be. Of course, our first question was, how did water get into the fuse box? Acura didnÂ’t have an obvious answer for us at first, but donÂ’t worry, we eventually got one. So, once the parts were in and installed, Acura gave the car a clean bill of health, and we took it back with only a month left in our year-long loan term. Unfortunately, our TLX would not make it that long. Editor-in-Chief Greg Migliore took the TLX for this final stint. Two weeks of regular driving went by without any issue, but then the electrical gremlins returned. One afternoon he went out to the car and the dash lit up like a Christmas tree, sending the car into what Migliore said felt like a limp mode. The car technically ran, but it was not drivable. This meant yet another trip on the flatbed to the Acura dealer for another diagnosis. The days came and went, and eventually our original year-long loan term with the TLX expired. Approximately a month after this, Acura finally had answers for what had befallen our poor TLX.  Why so long, you ask? Acura actually called in engineers to try and sort out what had happened with this particular car. The answer? Water in the fuse box, once again. Apparently, the water intrusion issue from before hadnÂ’t been fully solved because the original source of leakage wasnÂ’t found in the first go-round, and water was still making its way into the fuse box. Acura tells us that trying to find the source of the intrusion is quite challenging, and thatÂ’s why it took the dealer and engineers so long to diagnose and sort out.