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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Honda, Acura recall 450,000 cars for seatbelt issue

Honda is recalling nearly half a million Honda and Acura vehicles to address an issue that can prevent passengers from latching their seatbelts. The campaign covers most of the mainstream brand's popular family cars, including the CR-V, Accord and Odyssey. Per the company's report, normal wear and tear can cause the driver and passenger seatbelt release buttons to bind, preventing the latches from properly engaging.  "The seat belt buckle channel [sic] for the driver and front passenger seat belts were manufactured out of specification, causing interference between the buckle channel and the release button,"  Honda's report to NHTSA said. "With continuous use, the buckle channel surface coating may deteriorate over time, and the release button may shrink against the channel at low temperatures, increasing friction. This can result in issues with the seat belt buckle latching." Here is the full list of cars and model years included in the campaign: 2019-2020 Acura RDX  2018-2019 Honda Accord/Accord Hybrid  2017-2020 Honda CR-V  2019 Honda Insight  2018-2020 Honda Odyssey Honda said that the problem first surfaced back in 2019 and that the company has received more than 300 warranty claims related to the problem. No injuries or fatalities have been reported. Owners will have replacement parts installed free of charge. Honda says notices should be distributed to owners starting in April.  Related video: Recalls Acura Honda Ownership Safety

2017 Acura NSX production launches in April

After a decade of waiting and a few false starts, the new Acura NSX will finally start rolling out of its Marysville, OH, factory in late April. Customer deliveries won't be too far behind. We can't wait to hear whether buyers find the supercar as fast and comfortable as we did during the First Drive. Trial production is already underway at the NSX's bespoke factory called the Performance Manufacturing Center. The plant is specifically for production of low-volume vehicles with cutting-edge tech. The site employs 100 people to construct, paint, and check the quality of the new supercar, and they need 14 hours to build each one. Robots take care of some of the more intricate tasks like MIG welding the space frame. View 6 Photos It also takes workers six hours to build each NSX's 3.5-liter V6 by hand at the nearby engine plant in Anna, OH. They machine balance every one and run the powerplant through a 150-mile break-in procedure. While the supercar isn't at dealers yet, you can already build your own 2017 NSX online. Prices start at $157,800 (after $1,800 for destination), but the first examples only come with carbon-ceramic brakes, which add at least $9,900 to the price. When Autoblog editors optioned them out, the cheapest we managed was $172,700. Related Video: ACURA ANNOUNCES PLANS FOR START OF SERIAL PRODUCTION OF THE 2017 ACURA NSX Performance Manufacturing Center is exclusive global production home for Acura NSX with serial production to begin late April World-class facility boasts quality, craftsmanship and technological innovation Mar 17, 2016 - MARYSVILLE, Ohio -- Acura today announced that the all-new Performance Manufacturing Center will begin serial production of the next-generation Acura NSX supercar in late April, with customer deliveries to commence thereafter. The new Performance Manufacturing Center (PMC) is the exclusive global manufacturing facility for the all-new Acura NSX supercar and is structured around an innovative blend of people and technology. Combining human craftsmanship and technological innovation, the PMC utilizes new approaches to vehicle construction, paint, assembly and quality confirmation to deliver on the Acura brand DNA of Precision Crafted Performance.