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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura MDX PMC priced at $63,745

The 2020 Acura MDX PMC edition, first unveiled as a prototype at the 2019 New York Auto Show last spring and later shown in production form at the L.A. Auto Show this past fall, is finally arriving in showrooms. And that means we now have actual pricing: $63,745. That includes a hefty $1,995 destination fee, which is $970 more than the charge for a regular MDX and equals that of the NSX supercar. The total represents a $4,470 upcharge over the now-penultimate MDX Advance, at $59,275. What does $4,470 worth of extra specialness buy you? Let us review: Like the previous PMC version of the TLX sedan, the MDX wears trim-exclusive Valencia Red Pearl nano pigment paint, applied with a multi-stage process at the NSX factory. It's set off with gloss-black exterior elements including 20-inch 10-spoke wheels, roof panel, grille and surround, side mirrors, door handles, and antenna, with black-chrome exhaust tips. Inside, the seats are upholstered in black Milano leather with Alcantara inserts and red contrast stitching. Red stitching also appears on the steering wheel, door panels, center console and armrest, and headrests. Floor mats have A Spec logos, and metal shift paddles are also included. Besides the PMC-specific visuals, the model includes a full raft of features, including navigation, heated and ventilated front seats, heated rear seats and steering wheels, adaptive dampers, LED exterior lighting, ELS Studio premium audio, second-row captain's chairs, surround-view camera system, and more.  Beyond the content, what makes the PMC edition unique is that it's partially assembled at the brand's Performance Manufacturing Center (thus, "PMC"), where the NSX is built. Production is limited to 300 units for the U.S. market, with another 30 for Canada. Related video: Acura NSX Factory Tour

Next-gen Acura TLX spied out testing in heavy camouflage

We’re sure you all remember that stunning Acura Type S Concept from yesterday. Acura said itÂ’s meant to influence the next-gen TLXÂ’s design, and lo and behold, here is the next-gen TLX. Of course, Acura has no intentions of letting us see the production car anytime soon, so weÂ’re treated to a heavily cladded prototype in the photos here. Looking at it in profile, the camouflaged car looks a whole lot like the Type S Concept we saw yesterday. The short rear overhang is similar, but the front of the production car looks like it hangs out over the front wheels a little further – it still shares the concept's overall long-hood/short-deck proportions, though. The roof tapers down into the decklid at a shallow angle, similar to the concept car. WeÂ’re sad to see the same quad exhaust isnÂ’t protruding from the rear bumper of this tester. Instead, it gets a dual exhaust with wide, rectangular outlets on both sides. We think the car weÂ’re looking at here is likely a regular TLX, and not the spicy Type S variant most likely seen last year. ThereÂ’s one interior photo our shooter was able to snag, showing a similar infotainment screen as that used in the new RDX, something we fully expect for the production car. That touchpad system is far superior to Acura infotainment systems of the past, but it still isnÂ’t perfect. An analog tachometer is visible off to the left, indicating that the regular TLX trims probably won't introduce a fully digital instrument cluster. Not that we'd expect that; even the new RDX maintains analog gauges in its top spec. However the TLX story plays out, it wonÂ’t hurt if the production car looks just like the well-received Type S Concept. ItÂ’s unclear how long weÂ’ll have to wait to see the car in full, but we'll keep you posted.