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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura TL gets its top chopped

The roofless Acura TL you see above is a product of Newport Convertible Engineering. No stranger to taking the lids off of Acuras - and a bunch of other cars, like this Jaguar XJ and this Toyota FJ Cruiser - NCE says it was the first US coachbuilder to produce an Acura NSX convertible.
NCE says the conversion takes about six weeks to complete, comes with a five-year warranty from the supplier and doesn't void the original warranty from Acura. On top of that, the interior fitments like sun visors, trunk space and rear seat belts all remain unaltered. Customers who are absolutely against the B-pillar can have it removed, but NCE says "The vehicle will be designed differently without the center bar."
To our eyes the TL looks pretty all right without a roof, and with stripes. NCE will shortly be preparing convertible versions of the 2013 Range Rover Supercharged Autobiography, Porsche Cayenne and Cadillac XTS. For Acura owners, there's a press release below with information on NCE if you have a TL and an urge to go way beyond the sunroof.

2023 Acura Integra revealed with Civic Si power at $30,000

It's been a couple of decades, but the storied Acura Integra nameplate is returning to the road as a 2023 model. The Civic-based Acura sedan borrows the sporty Si's 1.5-liter, turbocharged 4-cylinder and 6-speed manual transmission with its limited-slip differential, though the exact specs still remain up in the air.  The prototype was shown in a new color dubbed "Indy Yellow," which pays homage to the iconic Phoenix Yellow finish offered on the Integra Type R. It rides on 19-inch five-spoke wheels over Brembo brakes.  “The Integra is one of the most iconic models in Acura's history,” said Jon Ikeda, vice president and Acura brand officer. “This new Integra will continue to deliver on the original's unique aspirational yet attainable market position, with emotional performance and style, combined with the versatility and utility sought after by today's buyers.” While the powertrain may be borrowed from the Civic, it will likely be tuned slightly differently. It produces a nice, round 200 horsepower in the Si, and since Acura noted that it will be a "high-output" engine, we're expecting them to squeeze a little extra something out. Don't expect miracles, however; the Civic Type-R gets a 2.0-liter mill for a reason. Beyond that, Acura is being tight-lipped for now, but a product planner told Autoblog that the Integra won't share a single body panel with the Civic. It's a couple inches longer than the Civic sedan. He suggested that we'd see a performance model eventually, and maybe it would be Type S, but no hard confirmation. The planner also said that, as far as the trend toward retro design in models like the Toyota Supra or Nissan Z, Acura did not set out to design something retro. Instead, they wanted to make something that looked like what the Integra would have evolved into today, had it never been discontinued. The grille sports the new look we can expect to see across the Acura product lineup, slightly refined from the existing look, and frameless. Acura says the Integra will go into production in 2022 at its Marysville, Ohio, facility.