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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

2021 Acura TLX Type S First Drive Review | Adapting to a changed world

SALINAS, Calif. — A lot has changed since Acura offered its last Type S model over a decade ago. Tesla's EVs have plundered a sizable chunk of market share, Korean manufacturers have stormed the near-luxury and luxury segments, and Acura, in an effort to restore the luster of their once-revered nameplate, rebooted the legendary NSX as a hybrid-powered supercar halo with the hopes that desirability (and some hardware) will trickle down into the rest of the lineup.  That last part is key to understanding the mission of the new 2021 Acura TLX Type S. Though the premium sport sedan segment isnÂ’t necessarily hotly contested, the Type S still plays a critical role in bolstering the brandÂ’s credibility. Positioned as a step above the turbo four-cylinder-powered TLX ($39,500) and the better-equipped TLX A-Spec ($45,500), the TLX Type S starts at $53,325 and packs a number of performance upgrades that make it high-performance capable. Just don't expect it to be as track-worthy as a Honda Civic Type R. The Type S is built on AcuraÂ’s stiffest sedan chassis to date. Packing an all-new twin-scroll turbo 3.0-liter V6 under its flared hood, the Type S makes 355 horsepower and 354 pound-feet of torque. Despite gains of 83 hp and 74 lb-ft, combined fuel economy drops only 3 points to 21 mpg with the hotrod V6. Aiding the cause is a cylinder deactivation system and active vibration control to mask the transition between six and three cylinders.  Chassis updates include extra bracing for a 13% stiffer body, 40% stiffer front springs, thicker stabilizer bars, more aggressive shock valving, retuned steering, and larger four-piston Brembo brakes. Standard 20-inch wheels and tires are the largest yet for TLX, and Pirelli P Zero summer tires are available with an NSX-inspired design. Tying it all together are drive modes with a new Sport+ setup: Turn and hold the centrally positioned mode selector for 1 second, and throttle response, shifting, exhaust valve, steering effort, damping, torque vectoring, and even interior lighting take on a more aggressive calibration. To showcase these enhancements, Acura held the Type S first drive at WeatherTech Raceway Laguna Seca, hauling up a few historic vehicles for good measure including a first-gen NSX and a Honda S2000 CR. Old school Type S specimens included a 2001 CL, 2007 TL, and a 2007 RSX.

Acura reveals Ludacris' restored Legend, Galpin ILX at SEMA

Acura gave us a hint couple of weeks ago at what it had in store for the SEMA show this year. The Japanese luxury marque has detailed the full extent of its presence at this year's tuner expo, but the main act under the Acura tent (oddly enough) isn't a new vehicle. The star of the show is a 1993 luxury sedan with celebrity provenance. The Legend belongs to rapper-turned-actor Chris "Ludacris" Bridges, of hip-hop and Fast & Furious fame. The automaker has thoroughly restored and modernized the vehicle that featured on the cover of his ninth studio album Ludaversal. At the end of a two-month project, the sedan has been refinished in a custom shade of Warm Cashmere with Ice Pearl. It now rides on 18-inch Rays alloys with Bridgestone Potenza rubber, fitted to a suspension lowered by two inches with H&R springs and Eibach camber kit. It has upgraded brakes with six-piston calipers up front and four-pots at back, and a Pioneer audio system with Alpine subwoofers and Apple CarPlay integration. To complement the Legend, Galpin worked up a 2016 Acura ILX. It has an aero kit, fog lights, custom exhaust, coilover suspension, Borla exhaust, and 19-inch wheels with Pirelli P Zero rubber. The body's been repainted in Sunburst Yellow with gray accents, and sports an interior with perforated leather and gold trim. There'll be another ILX on display with Acura Genuine Accessory parts as well. But the Japanese automaker won't miss the chance to display its new NSX. The supercar's being showcased in a new shade called Nouvelle Blue Pearl. Watch this space for live photos from the show floor, and scope out the details in the press release below in the meantime. Related Video: Acura Showcases Passion for Performance at 2015 SEMA Show Highlights include restored 1993 "Ludacris Legend", a sport-modified 2016 Acura ILX Sports Sedan, next-generation Acura NSX supercar and 2016 ILX with Acura Genuine Accessory package LAS VEGAS, NV. (Nov. 3, 2015) – Acura today thrilled the 2015 SEMA Show with multiple innovative expressions of the brand's performance-crafted DNA – past, present and future – including the debut of the meticulously restored 1993 "Ludacris Legend" sedan, a sport-modified 2016 Acura ILX by Galpin Auto Sports, and the next-generation Acura NSX supercar, slated for its U.S. launch next spring. The Acura exhibit also features a 2016 Acura ILX with the Acura Genuine Accessory Package in Slate Silver Metallic.