2010 Acura Tsx 2.4 on 2040-cars

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Acura rejoins with Seinfeld, sponsors Comedians In Cars Getting Coffee [w/videos]

We enjoyed the opening season of Seinfeld's offbeat Comedians In Cars Getting Coffee web series, a video serial where Jerry Seinfeld picked up his friends in some of his classic cars and... chatted. It was a simple premise that offered some genuinely enjoyable moments, even if the 'cars' connection was often a bit incidental. In any case, Acura must have felt the same way, as it has just inked a deal to be the sole sponsor for the series' next season.
Acura, you may recall, already enjoys a relationship with the comedian - Seinfeld starred in the company's 2012 Super Bowl ad alongside the NSX supercar concept. So perhaps it's no surprise that it has signed on to sponsor 24 episodes of the series, due to roll out this year and next. Naturally, with any title sponsorship these days, you can expect to see some integration of the sponsor - in this case, Acura says such measures will involve its new 2014 MDX crossover, integrating "short, contextually relevant ads at the beginning and end of the episode."
Will you watch? For a refresher on Comedians In Cars Getting Coffee, check out a couple of our favorite first season episodes with Michael Richards and Alec Baldwin by scrolling below.

Acura ZDX returning as brand's first EV

Well this is unexpected. Not the fact that Acura will have an electric vehicle in the next couple years, but rather the name: ZDX. The name will appear on the Japanese luxury brand's first electric SUV, in 2024. The last time it appeared on an Acura was in 2013 on the short-lived ZDX fastback SUV. Like the Honda Prologue, it will be based on GM Ultium electric car platforms. If it's a stablemate to the Prologue, it likely shares a lot with the new Chevy Blazer EV. It would be a strong base considering Acura announced there will be a ZDX Type-S performance model. It could certainly benefit from the Blazer EV SS's dual-motor setup with 557 horsepower and 648 pound-feet of torque. Acura Precision EV Concept View 22 Photos Acura didn't offer any preview imagery of the new ZDX, but it did say it will share styling with the Precision EV Concept shown earlier today. It's apparently being designed in the same California design center that gave us the original ZDX. Though if it looks much like the Precision, this new ZDX probably won't have the distinct coupe-like shape of the original. The EV will launch in 2024 along with the Prologue and Blazer EV. Honda-developed EVs will follow in 2026. The Blazer will start around $45,000 for the cheapest version, and around $66,000 for the top-level one. We would bet the Acuras are on the high side of that range, with the Type S possibly topping the Blazer SS models. Related Video: The 2024 Chevrolet Blazer EV has been revealed

19% of Acura Integras have been sold with a manual transmission

While you'll need to wait another week to read our review of the upcoming 2024 Acura Integra Type S, there is a nice little nugget of information we can share in the meantime. Between May 2022 and April 2023, Acura reports that it sold 19,643 Integras. According to the figures Acura shared, so grain of salt, that is grossly more than other entry-level luxury sedans: the Audi A3 (8,866), Mercedes-Benz CLA (6,656) and BMW 2 Series Gran Coupe (3,913). Update: Acura confirmed to us since this was originally posted that the A3 numbers also includes S3 and RS 3. The thing that most piqued our interest, however, was Acura saying that 19% of those 19,643 Integras came with the six-speed manual transmission. Now, that's a colossal change from the earliest days of Integra orders when the manual take-rate was hovering around 70%. Clearly, late adopters weren't as eager to row their own. It's also important to note that the manual is exclusively tied to the loaded A-Spec with Technology package, so it's effectively a pricey option.  While 19% — roughly 3,732 units — may not seem like a lot, it's actually not bad these days, and not that far off the entire 2 Series Gran Coupe lineup. That number is also about to go up since the Type S is exclusively available with a six-speed manual.  A few other sales-related Integra tidbits: It has the youngest buyers in the segment, as defined by those cars listed above, with 36% being younger than 35. Also, about 70% of buyers were of the "conquest" variety, meaning they were former Spanish Conquistadors. Wait, what's that? Oh, that makes more sense: So 70% of Integra buyers previously owned a car that wasn't an Acura, although when asked, Acura mentioned that it was possible that the buyers in question owned an Acura at some point in the distant past (you know, like an Integra) and were making a return to the brand.