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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

UPDATE: 2003 Acura NSX-T in Long Beach Blue hammers at Cars & Bids

UPDATE: This NSX-T sold today (Wednesday) for $72,500. Previous story appears below.   OK, we get it: There's really no such thing as "reasonable" Acura NSX ownership anymore, but around here, we're fans of cars that can be appreciated, and this 66K-mile automatic NSX-T finished in Long Beach Blue Pearl with a week to go at Cars & Bids has "driver" written all over it.  "But Byron, how can you call it a 'driver' when it has an automatic?" Honestly, we can't defend that particular choice on the original buyer's behalf, but what we mean is that this car isn't begging to be garaged for eternity. Between the visible signs of use on both the interior and exterior and the grunge present on the underbody, it's clear this car has spent its life being driven, meaning you won't have to feel guilty about doing the same.  This NSX is almost entirely original (the factory radio is included in case you want to eliminate the "almost") and its interior shows very little wear considering its mileage. The tan seat leather looks excellent, even on the bolsters, and all of the plastic and metal bits appear to be where they should. Outside, the paint shows signs of normal wear and tear, but certainly nothing that couldn't easily be corrected.  It may not be the best NSX to drive – or the one with the lowest miles or the least exposure to the elements – but that's why it might also be the right NSX for you. Why, you ask? Because it probably won't break the bank. But we'll see what a week of bidding says about that. Related video:

Acura MDX design lead details the crossover from beginning to today

Catalin Matei, principal designer at Acura, was the exterior design lead for the original 2001 MDX and had the same job for the new MDX Prototype. That’s just plain cool, and it makes him the MDX person of record when it comes to design.  Thankfully, Acura put him in front of a camera with the original and the new Prototype to talk design. That video is at the top of this post. MateiÂ’s background gives him a unique perspective on how MDX design has changed throughout the years. In the video, he walks us through his and AcuraÂ’s thinking and rationale for the three-row crossoverÂ’s design both then and now. ItÂ’s a great watch, as you learn how AcuraÂ’s crossover design philosophy has changed over the years. Where the original design tried to be elegant and clean, the new MDX takes a stab at sportiness and performance. This line of thinking is in tune with all of AcuraÂ’s most recent designs following the “Precision Crafted Performance” mantra. 2001 Acura MDX View 11 Photos Specifics on how the carÂ’s design has changed are called out by Matei. For example, grille design — itÂ’s much bigger now! The character line that wrapped around the original MDX has moved upward in the new MDX. This gives the new crossover a broad-shouldered and strong look that the old MDX just didnÂ’t have. And you probably wouldÂ’ve never guessed this, but the bodyside sculpting was inspired by the rocks in the Antelope Canyon. WeÂ’re not totally convinced.  One downside from the slick and “sporty” design may be unintentionally called out. The third row of seats is almost entirely shrouded by the body, as opposed to the massive windows in the original MDX. Those in the rearmost seats will have a much more claustrophobic experience than everybody else in the car. If you want all the details we know about the upcoming next-gen MDX, check out our reveal post here. Also, bookmark this page. WeÂ’ll check back in with Matei 20 years from now for the 2040 Acura MDX reveal. Related gallery: MDX Prototype View 35 Photos