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2025 Acura MDX ditches touchpad, embraces touchscreens, Google, Bang & Olufsen

The 2025 Acura MDX sees a number of updates and upgrades, especially inside, where a new infotainment system is a potential game-changer for Acura's flagship SUV as well as, potentially, the entire brand. Now, at first glance, adding a 12.3-inch touchscreen to a new luxury car shouldn't be that big of a deal, even if it features over-the-air updates and Google built-in tech. It could even evoke an eyeroll if you found out that both the screen and interface are basically the same as you'd find in a range-topping Honda Accord. The reason it's significant is because of what it replaces. Acura's True Touchpad interface has been unloved since it debuted on the current-generation RDX and subsequently spread throughout the Acura lineup to everything not named Integra. This interface that paired a dash-top screen with a unique touchpad on the center console (pressing on the touchpad would select an icon on the corresponding spot on the screen) was not exactly a critical darling. The entire system felt like Acura was being contrarian, as if a touchscreen or even knob-and-display setup, were too basic. Well, they basic now. Even if the new touchscreen is shared with an Accord, so what? It's sensibly laid out, looks good enough and Google built-in means an enhanced version of Google Maps is on board along with various Apps from the Google Play store. And yes, Apple CarPlay is still present.  With the True Touchpad truly gone, real estate opened up on the center console. There's a new, wide, kinda shallow bin that might be useful for something but seems a bit vestigial. It's located where the volume knob used to be — that's migrated west to where the touchpad was and therefore closer to your hand. The Touchpad's wrist rest that used to hover over the wireless phone charger is obviously no longer there, either, making it easier to place and remove your phone.  2025 Acura MDX with Advance Package View 7 Photos Another big-time change for 2025 is the addition of Bang & Olufsen sound systems instead of the Panasonic/ELS upgrades that have been an Acura staple for two decades. Although the ZDX is technically the first Acura to get a Bang & Olufsen system (the 2025 MDX will arrive at dealers after Acura's electric love baby with GM), the MDX gets the most powerful version. Not just in terms of an Acura Bang & Olufsen offering, but most powerful Acura sound system ever.

Acura TLX Type S vs. BMW M340i xDrive | Sport sedan comparison test

Luxury sport sedans are still turning up on the market, and the Acura TLX Type S is one of the freshest cuts of meat in the window. It’s AcuraÂ’s big return to Type S performance models. Benchmarked against the proverbial best performance sedans of the segment, Acura is aiming to not just to compete, but to win dogfights like these. To see if the return of Type S is all itÂ’s cracked up to be, we decided to pin it up against the historical king of sport sedan shootouts: a BMW 3 Series. Specifically, the Type S is taking on the M340i xDrive, which is this AcuraÂ’s most natural competitor from Munich. Should the diehard BMW driver make the switch to Japanese performance? Does Type S do enough to lift this Acura up to best GermanyÂ’s finest? There are a lot of variables at play here, and they all make it complicated to choose a winner. The similarities between these two begin from the top of the spec sheet and go down. Both have 3.0-liter turbocharged six-cylinder engines — BMW arranges its cylinders inline, while Acura chooses a V configuration. Quick-shifting automatic transmissions are standard. BMW uses an eight-speed unit, while Acura uses a 10-speed. Both get electronically-controlled dampers, big brakes and sticky summer rubber. They each offer up usable backseat space and reasonably-sized trunks. WeÂ’d feel just as confident showing up to an important business meeting in either one as we would at a track day. ThatÂ’s the beauty of this mid-tier performance segment. After looking at their specs, it shouldn't be surprising that the M340i is the quicker of the two here. Its 382 horsepower and 368 pound-feet of torque hit noticeably harder from any speed than AcuraÂ’s 355 horses and 354 pound-feet of torque. The Acura is also carrying an extra 232 pounds of curb weight over the Bimmer, which makes the M340iÂ’s 1-second advantage in the 0-60 mph sprint make perfect sense. For the record, BMW quotes a 4.1-second time, and Acura only offers an approximate time of 5 seconds. Both estimates feel accurate. Beyond sheer acceleration, both engines offer up their own version of tingly feel-goods. BMWÂ’s inline-six is as smooth as ever as it plays its sonorous note all the way to the 7,000 rpm redline. There are few sounds in the automotive universe that surpass the glee we feel when listening to a BMW inline-six at full-chat, and that rule still applies to the M340i.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.