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Acura Integras worked over by 3 popular tuners as SEMA custom builds

The Specialty Equipment Market Association (SEMA) show is a chance for aftermarket manufacturers and automakers to come together with potential customers and the media to show off their custom rides. Honda and Acura are no strangers to the event, as people have been bringing hotted-up models from both automakers to the show for years. This year, three builders are bringing their interpretations of Acura’s newest car, the 2023 Integra. Acura gave the car to Daijiro Yoshihara, Sara Choi, and Coco Zurita, and each came up with a unique build for the car. YoshiharaÂ’s car features a Spoon air filter and exhaust, BBS REV7 wheels, EVS tuning exterior components, and a host of motorsport-ready interior upgrades. ChoiÂ’s Integra features a GReddy intercooler and oil cooler, Advan wheels, a wide body kit, and Battle Craft interior parts. Zarita installed several powertrain upgrades, including an AÂ’PEXI exhaust, an HPS cold air intake, a GReddy intercooler, and HPS turbo components. The cars made their debut at The Petersen Museum on October 23 and will head to SEMA from November 1-4. From there, Acura will take them to Radwood L.A. on November 19 and the Acura Grand Prix of Long Beach on April 14-16. The Integra is still relatively new, so the aftermarket doesnÂ’t offer the wealth of upgrades that older Honda Civics and other Japanese cars enjoy. Some companies have already released dedicated tunes and other car mods, so weÂ’re hopeful these SEMA rigs will help jumpstart development for the vehicle.

Weekly Recap For 5.27.16 | Autoblog Minute

Senior Editor Greg Migliore recaps the week in automotive news for 5.27.16. Acura Lincoln Autoblog Minute Videos Original Video Lincoln Zephyr

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.