2006 Acura Tsx Technology Package on 2040-cars

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2021 Acura TLX Long-Term Update | Tuneful turbo-four soundtrack

I used to be enamored with the turbocharged 2.0-liter engine format. I owned a 2004 Subaru WRX, with its turbo boxer mill, and liked it quite a bit, rough though it could be. Then turbo-fours, often displacing the same 2.0 liters, began replacing heavier and thirstier naturally aspirated V6 powerplants across the industry, and I was on board. Since then, they’ve become much more refined and responsive, all while their often uninspiring soundtracks faded into the background as automakers worked to improve the experience inside the cabin. TheyÂ’ve also become so ubiquitous that, apart from certain standouts like the turbo boxer in the Porsche 718, they ceased to be as exciting to me. Then AutoblogÂ’s long-term 2021 Acura TLX arrived in my driveway, equipped with a 2.0-liter turbo I4. I was excited about the styling and the handling, but I didnÂ’t expect this four-pot to make a huge impression on me. The first time I opened her up under wide-open throttle, though, I was pleasantly surprised. This 2.0TÂ’s 272 horsepower and 280 pound-feet of torque are ample motivation for this sporty sedan, even with all-wheel drive and a 3,990-pound curb weight. It wonÂ’t knock your hat into the back seat, but itÂ’s quick enough, especially in Sport mode. The thing that really won me over with this 2.0T, though, is the sound. Ripping to this thing's 6,800-rpm redline produces a melodious song that sounds a lot more exciting and expressive than most other fours. The cherry on top is the punctuated hiss of the turbo releasing its pressure when you get off the throttle. The amplitude of the engine note is manipulated using AcuraÂ’s Active Sound Control. As an Acura spokesperson explained it: “Active Sound Control uses the TLXÂ’s speakers (whether audio is playing or not) to add sound (same-phase or reverse-phase) to the cabin that smooths the sound of the engine heard inside the cabin. Engine noise doesn't increase in a linear way with rising revs; instead there can be many resonances that create peaks and valleys in the sound pressure level and an uneven sound. The level of ASC is tailored to each drive mode (Comfort, Normal and Sport).” Put another way, ASC is basically an electronic filter that can deaden or amplify the sound and smoothen it out, similar to how active suspension damping adjusts to the situation and drive modes to either let in more or less road feel, while actively eliminating the harshest of vibrations.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2.1 million vehicles recalled again over faulty airbags

Fiat Chrysler Automobiles, Honda and Toyota will recall 2.1 million vehicles to fix faulty airbag modules "after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles." These vehicles had all previously been recalled, but the National Highway Traffic Safety Administration found that the airbags could still potentially malfunction. This recall will cover Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla, Toyota Matrix and Toyota Avalon models made in the early 2000s. NHTSA has reportedly received about 40 reports of airbag deployment in such vehicles, even though the vehicle had not been involved in a crash. Roughly one million of these same vehicles, all from Honda and Toyota, are also subject to recalls due to faulty Takata airbag modules, though this particular recall is for "an electronic component manufactured by TRW" that is separate from the actual airbags from Takata. According to NHTSA Administrator Mark Rosekind: "This is unfortunately a complicated issue for consumers, who may have to return to their dealer more than once. But this is an urgent safety issue, and all consumers with vehicles covered by the previous recalls should have that remedy installed. Even though it's a temporary solution until the new remedy is available, they and their families will be safer if they take the time to learn if their vehicle is covered and follow their manufacturers' instructions. A hassle is much better than a family tragedy." If you're the owner of an affected car, expect to hear more from the official automaker and government channels in short order. In the meantime, we'd suggest getting your car checked and fixed at your local dealer. The official statement and recall information can be found below. Previously Recalled Vehicle Remedies Not Working as Designed; NHTSA Announces Follow up Recall of 2.12 Million Cars and SUVs Saturday, January 31, 2015 Contact: Gordon Trowbridge, 202-366-9550, Public.Affairs@dot.gov WASHINGTON – U.S. Transportation Secretary Anthony Foxx announced today the recall of more than 2.12 million Acura, Dodge, Jeep, Honda, Pontiac, and Toyota vehicles for a defect that may cause airbags to deploy inadvertently. The recalls will provide vehicle owners with a new remedy after the manufacturers' original attempts to fix the defects proved ineffective in some vehicles.