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Performance cars overpower the Detroit Auto Show

At precisely the stroke of noon on Monday, the 2016 Acura NSX rolled on stage at the Detroit Auto Show amid plumes of smoke and dancing lights. The sounds of the powerful engine revving soared to the rafters. It was the second coming of Acura's iconic sports car, and the reveal had all of the expected trappings. Afterwards, champagne corks popped and the bubbly flowed. It was noon in Detroit, but for the green-car movement, it seemed like the clock had struck midnight. That's an exaggeration, but performance was the overwhelming theme of North America's most important show. Ford – which has helped lead the way in smaller displacement engines and early adoption of hybrid powertrains – had more than 1,500 horsepower on stage one point after it revealed the GT concept, the new F-150 Raptor and the Shelby Mustang GT350R. The NSX is technically a hybrid (it has three electric motors), but with 550-plus hp, there's no doubt this Acura was bred on the track. The theme continued throughout the show at nearly every stand. Alfa Romeo showed off the 4C Spider, which is the open-air version of a car that purports to be the spiritual successor of the high-performance 33 Stradale from 1967. On Tuesday, Cadillac is scheduled to reveal the 640-hp CTS-V with the V8 transplanted from the Corvette Z06, and the Lexus was expected to roll out its own V8-powered beast, the 467-hp GS F. For enthusiasts – especially enthusiasts with money – these are halcyon days. But make no mistake, all of this power has a purpose. Ford product chief Raj Nair said the Blue Oval uses high performance cars to develop technologies, like aerodynamics and materials, which are then shared across its lineup. "It's another proof point about how serious we are in developing innovation through performance," he said. Ford, which is rolling out at least 12 performance cars by 2020, said the sporty cars attract younger and more influential buyers to its fold, which can help burnish its image beyond adding sales volume. Toyota is taking a similar approach, senior vice president Bob Carter said, noting the Lexus RC coupe draws people into showrooms and gets them excited about the brand, even if they don't end up buying one. "They provide an aspiration and a halo that provides the attention that gets you noticed in a cluttered market," he said.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2022 Acura ILX dies this year, replaced by Integra

In August 2021, Acura brand officer John Ikeda told Motor Trend, "Integra is not a replacement for ILX but Integra is our entry gateway vehicle. We don't plan on having something below that." Seems what he meant is that the Integra shouldn't be viewed as a new-generation of the ILX, because the Integra is replacing the ILX in every other way. In a video podcast on YouTube, two podcast hosts at Serra Acura said, "The Integra is replacing the ILX. That has been the clear message from them without saying the ILX is going away." Motor1 asked the Japanese luxury brand about the statement, getting the reply, "The 2022 model year is the final model year for the ILX, in anticipation of the new Integra." The Acura spokesperson then followed up with, "The new Integra was developed from day 1 to deliver on the original lineage that began with Integra back in 1986 ... and will be the new entry point to the brand." This is in the vein of Ikeda's comment, where we're not meant to connect the Integra to the ILX, but see the two models as distinct branches in the family tree, like cousins by marriage instead of siblings. Acura wants this Integra to be seen as a delayed new generation for the lineup that ended in 2001 if you're a purist, or 2006 if you're willing to let the RSX into the house. The effect today is still the same, the distinction unimportant. The 2022 ILX is the final model year for the 10-year-old sedan, which has sold more than 2,000 units in the U.S. in a single month only once since October 2013. The new entry-level vehicle is the Integra, priced a touch above the ILX at around $30,000.   With Integra pre-orders expected to begin March 10, the real surprise is how much we have let to learn about the coming hatchback. We're looking forward to the 1.5-liter turbocharged four-cylinder up front, its output still unknown. That 2.4-liter, naturally aspirated four-cylinder in the ILX makes 201 horsepower and 180 pound-feet of torque, the Integra's 1.5-liter produces 200 hp and 192 lb-ft in the Honda Civic Si. We'd love for the Acura to get its due and make a noticeably more power than the Si. We know the Integra will offer a six-speed manual, but the automatic gearbox option remains a mystery. And other than checking out the interior of a static Integra on display at the Rolex 24 at Daytona, we're missing a whole bunch of details on features and amenities. We expect the blanks to get filled in soon. Related video: 2022 Acura NSX Type S revealed