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Acura Integra to capstone combustion era as EV transition begins

The recent launch of the resurrected Integra nameplate is just part of a larger shift in mission at Acura. Its leaders have repeatedly said they want Acura to be the performance brand of Honda, where driving fun and dynamics come first. However, in a new report, Acura says it plans to go big on fully electric vehicles, at even greater speed than its parent company, by skipping the hybrid step altogether. According to Acura assistant VP of sales Emile Korkor, the Integra was a capstone to the internal combustion era at Acura. It marked a sort of homecoming to the marque's performance pedigree, and once Integra is launched, the brand will move forward with electrifying its lineup. The company's plans were revealed in an Automotive News interview, where Korkor said, "We're going to bypass hybrids altogether. So our shift is going very rapidly into BEV. That's our main focus." At first blush, that seems to be at odds with brand boss Jon Ikeda's public statements about Acura. As recently as a couple of weeks ago, Ikeda was saying that he wanted to take the Integra racing, as something of a mascot for the "fun" brand at Honda. Perhaps we've been desensitized to automakers making big proclamations about EV transitions a la Jaguar, Land Rover, Bentley, and Infiniti, but typically the green messaging has not been about performance in the traditional sense. Says Korkor, "We're not just dipping our toe in the water with electric at Acura, we are jumping all in. And that's not just because we need to. It's because we want to. Acura is really focused on performance, and electrification is one of the greatest ways we can augment that performance." While electrification and performance are not mutually exclusive, we have yet to drive an EV that connects to the road as beautifully as a 1990s Integra or NSX did. Acuras have never been about power and torque. Yet they were still compelling performance cars thanks to brilliant steering and driving dynamics. Then there's the issue of what Acura represents. Back in February, Ikeda said that Acura was purposefully holding off on an EV strategy because it needed to re-establish its performance bona fides. Now, Korkor says, "The benefit of returning to the Integra right now is that it's going to help shepherd a new generation of customers and build loyalty as we move into a new era." The problem is, the Integra alone isn't enough to establish that performance cred.

Acura Integra Luggage Test: How big is the trunk?

The new 2023 Acura Integra, just like the original 1986 Acura Integra, has four doors and a hatchbacked trunk. That lends it more versatility than a regular enclosed trunk, and judging by the official cargo capacity numbers, more space, too. On paper, it wows with 24.3 cubic-feet, which would in theory be better than some small crossovers like the Mazda CX-30 and Subaru Crosstrek. It should also kick the luggage-testing snot out of the Honda Civic, with which it shares so much. That car, including the Civic Si, has a 14.8 cubic-foot trunk.  In theory, the Integra should be able to stuff 10 cubic-feet worth of extra luggage in its hatchbacked cargo area than the Civic can. Let's not bury the lede, here: Ah, no it can't. Not even close. The Integra can carry less stuff than a Civic sedan. Ditto a Mazda CX-30 and Subaru Crosstrek, for that matter. No matter what else is about to follow, though, this shot is ultimately an important one. Look at that opening! It's huge and obviously makes loading so much easier. Remove the cargo cover and lower the seats, and you also have substantially better maximum cargo capacity and versatility than any sedan could provide.  It also lets a 2-year-old do this. OK, now that small people storage is out of the way, let's talk about the cargo cover. It is a gigantic mesh piece bracketed my rigid plastic. This means that you're pretty much screwed if you suddenly need space beyond what's below the cover. You ain't storing this thing inside the car. There is a slight silver lining, however, which I'll get to momentarily.  First, let's see how many bags fit with the cover in place (ish).  As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). That's all the big bags up there, but as you can see (above right), the blue bag is totally smashed. I couldn't do that if there was actually something in the bag. Ergo, forget this. This would be the four biggest bags plus the fancy bag, which is still a bit squished but usable. There is still an issue, though. The black bag at the upper right forced the cargo cover up and out of its bracket when the trunk lid was closed. The trunk still closed, though.

2020 Acura NSX leads this month's list of discounts

With its 573-horsepower hybrid powertrain and 0-60 time of 2.9 seconds, there's no doubt that the Acura NSX is an impressive machine. As its production numbers and pricing adjustments attest, however, it's not a big seller. And this month, Acura's high-end coupe has a larger monetary discount than any other vehicle in America. Buyers of the 2020 Acura NSX are scoring an average cut of $19,659 off the car's $159,530 sticker price. That equals a 12.3% savings for an average transaction price of $139,871. That's still a hefty chunk of change, but it's a reasonable sum for a vehicle with the NSX's performance chops. The next two vehicles in order of largest discounts follow the same luxury performance coupe trend. The Audi R8 is a much pricier vehicle than the NSX, which means its $16,146 discount only represents 8% off its average $200,086 sticker, but we doubt buyers are complaining. Next up is the BMW M8, a vehicle that has been at or near the top of this list more than once. The M8's average discount of $15,403 represents a 10.4% savings off its $148,880 retail price. Interestingly, that puts the M8 and NSX within a few thousand dollars of each other. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video: