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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

1991 Acura NSX Luggage Test: Will a Motocompacto fit in the trunk?

I know I know, the wait has been killing you. From the second the Honda Motocompacto electric scooter/suitcase was introduced, you've desperately been begging the universe to answer the following question: "Will the Honda Motocompacto fit in the trunk of a 1991 Acura NSX?" Believe me, the suspense was killing me, too. Well, rest assured, your answer is finally here.  I stumbled upon old friend Tyson Hugie and his predictably pristine 1991 Acura NSX at Radwood Socal two weekends ago. While chatting about my/his old Acura TSX finding a new home with a collector in North Carolina, a gentleman on a Honda Motocompacto whizzed by and finally pulled up to a stop among the small group of people gathered around the NSX and an Integra Type R. We initially thought it had been brought by the Honda PR rep who was attending Radwood (he did in fact have one in his trunk, an Acura 2.3 CL), but it actually belonged to the person riding it. Patrick Vidal had only just got his Motocompacto the previous Monday, but had already put it to work as his last-mile transport. He says it fits behind his seat in his Toyota MR2 Spyder, as if this story couldn't get more rad. As I stood there with Tyson and Patrick chatting about life with Honda's latest creation, I started staring at the back end of Honda's finest creation. Then I looked back at the Motocompacto ... and back again at the NSX.  "Um, do you think that would fit in the NSX's trunk?" I asked, turning to Tyson. "Oh, that's happening," he quickly replied. We asked Patrick if he'd be game, and no shocker, he was. Tyson cleared out the trunk and Patrick started the process of transforming the Motocompacto from a scooter into luggage.  The transformation is certainly not a seamless process. There's lots of steps, and Patrick said that he's still getting the hang of remembering all the bits and pieces. Again, though, he'd only had the thing for five days.  Initially, I doubted the Motocompacto would fit, but as it got smaller and NSX trunk got emptier, I got a lot more confident. "OK, let's do this," said Mr. Luggage Test, rubbing his hands together.  Officially, the 1991 Acura NSX was listed as having 5 cubic-feet of trunk volume. That's actually the same as my 1998 BMW Z3's trunk, but when you're talking about such a small amount, the shape of the space really matters and in this case, the NSX trunk is basically a big rectangular cavity with a protrusion from the engine bay.  OK, let's get to the bags.

Acura spotlights NSX pace car at Pikes Peak

You can't just have any old street car setting the pace at the Pikes Peak International Hill Climb, can you? Of course not. For that task, you'd need a supercar with exceptionally high performance capabilities. Something like the new Acura NSX, for example. Fortunately that's just what the organizers of the annual Race to the Clouds selected to serve as official pace car this year. Honda's new hybrid supercar, set to be built in Ohio, donned a unique livery, a senior PR rep behind the wheel, and a smattering of GoPro cameras to speed up the 14,110-foot mountain. Naturally the twin-turbo V6 engine, nine-speed, dual-clutch transmission, and three-motor Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) system formed an integral part of the package as well, even if its output hasn't been officially released more specifically than the "over 550 horsepower" we've been told to expect. The Japanese automaker also placed another couple dozen cameras along the 12.4-mile route and its 156 turns. Which is a good thing, considering that most of us weren't there in Colorado to see it make its run up the mountain, and nobody was there at each corner as it passed – except, of course, for the driver, Sage Marie. The rest of us will want to check out the minute-long clip Acura has released to see the NSX gun for the sky.