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2022 Acura MDX Type S First Drive Review | Spicy-enough family hauler

NAPA, Calif. — First things first: The 2022 Acura MDX Type S is not the Honda premium brandÂ’s attempt to create a BMW X5M. Then again, at $67,745, it comes in 30 grand under the storming German SUV. So while the Type S carries the imprimatur of high performance, it is priced more in line with the entry-level BMW X5 xDrive40i, plus the Audi Q7 55 TFSI and Mercedes GLE 450 4Matic that have upgrade engines but fall well short of being considered high-performance models. Acura makes a more convincing showing of it with the Type S, but you still get what you pay for – and sometimes paying less is OK. What Acura has created is an upgraded midsized SUV that gives sufficient sportiness to enthusiastic drivers, without clamping down on handling and braking harder than ThanosÂ’ gauntlet. HereÂ’s what to tell your friends at the bar: Acura ripped out the stock 3.5-liter V6 for a 3.0-liter sequential twin-scroll turbo that adds 65 horsepower (to 355) and 87 pound-feet of torque (to 354), and beefed up the 10-speed automatic transmission with a new torque converter, stronger gears and improved clutches to handle the increased power. It was also reprogrammed for improved response, especially in the new, Type S-exclusive Sport+ mode. Brake upgrades include four-piston 14.3-inch Brembos up front. And Acura claims its first-ever air suspension – courtesy of supplier Continental – delivers both improved ride and dynamic performance. What does that mean when youÂ’re actually behind the wheel? On a rainy day in Napa, California, marked with intermittent drizzle that turned the narrow two-lane roads greasy and slithery, the MDX Type S revealed its beefy size on occasion but also comported itself confidently. Most confident on corners marked “35 mph” or above, the Type S felt a bit bogged down in slower corners – especially when getting on the gas too early. Acura claims that its torque-vectoring Super Handling All-Wheel Drive will help round off corners when accelerating out of an apex, but the laws of physics and slippery roads still apply. Hitting the gas earlier in a wet cornerÂ’s apex can result in some bonus wheel slippage and mini-rotations thanks to SH-AWD, which is great fun if you are expecting it from this 4,741-pound beast.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2014 Acura MDX SH-AWD

There are certain vehicles on sale today that are affected by what I call 'Camry Syndrome.' Named after Toyota's ubiquitous family hauler, Camry Syndrome affects a fair number of cars and trucks, many of which are exceedingly popular with consumers.
The issue I have with these vehicles is that while they're adequate, they lack ambition. Their looks are clean and reasonably attractive, but they're not particularly stylish, let alone adventuresome or - heaven forbid - polarizing. Their interiors are comfortable and well screwed together, with the sort of popular features that consumers expect at a given price point. Their engines are decently powerful and vocal enough to set the heart very slightly aflutter, yet they're not too thirsty. Their transmissions are invisible and their rides are best described with whatever buzzword synonym Joe Consumer might come up with for "sporty" or "luxurious." In short, they're boring.
In reality, provided they sell well, there's really nothing wrong with automakers building Camry Syndrome vehicles - they're reasonably competent at everything and clearly meet a need. The problem is that I want some aspects of my vehicle to be better than others, because contrast breeds character. I wish someone at Acura felt the way I did when it redesigned this MDX for 2014, because for me, there's so much of this premium crossover that's merely middle of the road.