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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Acura doubles CPO non-powertrain warranty to 2 years

On the same day Acura dropped a scintillating teaser for its upcoming Type S Concept, it also quietly announced some less exciting (unless you're in the market for a used Acura) news: It's improving the warranty that comes with its certified preowned (CPO) vehicles. Non-powertrain coverage is doubling from one year to two years, while powertrain coverage remains the same at seven years. Starting this year, Acura's Certified Preowned Vehicle Limited Warranty, which begins after the New Vehicle Limited Warranty, will be two years or 100,000 miles for non-powertrain coverage, a significant improvement from the previous guidelines of one year or 12,000 miles. Powertrain coverage is seven years or 100,000 miles, whichever comes first. In addition to the better warranty, Acura will offer new CPO customers a complimentary dealership maintenance service, which includes a check or change on the oil and oil filter, air intake filter, cabin air filter, rear differential fluid, brake fluid, and a tire rotation. Furthermore, CPO customers will get three free months of AcuraLink on a trial basis. Under warranty like in previous years, Acura will continue to offer "Motor Club Benefits," which includes emergency towing, flat-tire change, battery boost, emergency fuel delivery, and lockout assistance. Acura has strict rules for what can be considered for its CPO program. The car must be six model years or newer, so between 2014-2020, and it must have less than 80,000 miles on the dial.

2015 Acura TLX launch delayed

Last week in New York, Acura pulled the wraps off its all-new TLX sedan - a midsize model that replaces both the TSX and TL in one fell swoop. In a bit of behind-the-scenes full disclosure, we were originally scheduled to get our first drive of the car in early May. But an intrepid reader forwarded us an email to Acura dealers saying that the on-sale date of the TLX will be pushed back, and subsequently, the automaker confirmed to Autoblog that the official media launch has been postponed, as well. Acura spokesperson Chuck Schifsky tells us that the 2015 TLX will now go on sale later this summer.
"We don't view it as a major delay," Schifsky told Autoblog. The TLX is "the most technologically advanced Acura" yet - even more so than the original NSX, Schifsky says - and thus, there are "lots of systems to get sorted out." When asked if there is a specific component to point to regarding this delay, Schifsky told Autoblog that it's "not any one thing."
"We have determined that it is necessary to modify the production schedule for the 2015 TLX, which will move the on-sale date to late summer."