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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Acura MDX Luggage Test: How much fits behind the third row?

The Acura MDX shares its platform with the Honda Pilot, but that fact is really only obvious when you look at their rear seat floor plans. Both offer the unique, removable second-row middle seat, which means that buyers don't have to decide whether they want max capacity and a second-row bench, or the pass-through convenience of second-row captain's chairs. Both also boast a two-level cargo floor behind the third row, which is always a benefit here in Luggage Test land. But! The MDX does not have nearly as much room back there, regardless of whether you take advantage of the two-level floor's lower level (why wouldn't you?).  The MDX has two cargo volume specs for behind the third row: 16.3 and 18.1 cubic-feet. I think it's safe to assume the expanded number is with the floor in its lower position. The Pilot has 18.6 with the floor in place, and either 22.4 or 21.8 with the lower position. The latter's is the Pilot TrailSport's, which is what I conducted the luggage test on. Meanwhile, in the three-row luxury SUV realm, the current king of the castle is the Lexus TX. Telling you right now, the MDX ain't cracking that nut, but what about everything else I've tested? Let's see. Here is the space in question. Note that the floor does not need to be removed; it actually slides down, tucked just below that plastic trim, and rests upon the lower floor. Now, this obviously does raise the bottom floor by an inch versus removing the floor board entirely, so much like cargo covers in two-row vehicles, I decided to test with and without the floor inside. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two black roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller green roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). Well, I can safely say that the MDX's cargo area is narrower than the Pilot's (above right). I could not fit the same bags* head-to-head in the MDX as I could in the Pilot (* green bag is the blue bag's equally sized replacement). The underfloor area seems to be the same length, but it is considerably narrower.  As such, it's obvious the MDX won't be able to hold as many bags, or at least the same bags, as the Pilot could.  First, with the floor stored in its lower position inside the MDX. Two options.

The future of Acura is coming to Detroit

What you're looking at here is a teaser of the Acura Precision Concept – a showcar that will introduce the new design language for the brand. Acura is determined to inject some a larger performance aura into its brand, and for now, it plans to do that with stronger design language. "The Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans," says design director Dave Marek. We like what we see, too. The showcar has a long hood, short rear deck, and very strong character lines down the side. Those are classic rear-wheel-drive proportions, but as we know, that's kind of a long-shot for a new Acura. We'll see the full concept at the Detroit Auto Show in January. Here's hoping it looks awesome. Acura Precision Concept to Debut at 2016 North American International Auto ShowCreated by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design TORRANCE, Calif. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans. "The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans." Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.