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2023 Acura Integra revealed with Civic Si power at $30,000

It's been a couple of decades, but the storied Acura Integra nameplate is returning to the road as a 2023 model. The Civic-based Acura sedan borrows the sporty Si's 1.5-liter, turbocharged 4-cylinder and 6-speed manual transmission with its limited-slip differential, though the exact specs still remain up in the air.  The prototype was shown in a new color dubbed "Indy Yellow," which pays homage to the iconic Phoenix Yellow finish offered on the Integra Type R. It rides on 19-inch five-spoke wheels over Brembo brakes.  “The Integra is one of the most iconic models in Acura's history,” said Jon Ikeda, vice president and Acura brand officer. “This new Integra will continue to deliver on the original's unique aspirational yet attainable market position, with emotional performance and style, combined with the versatility and utility sought after by today's buyers.” While the powertrain may be borrowed from the Civic, it will likely be tuned slightly differently. It produces a nice, round 200 horsepower in the Si, and since Acura noted that it will be a "high-output" engine, we're expecting them to squeeze a little extra something out. Don't expect miracles, however; the Civic Type-R gets a 2.0-liter mill for a reason. Beyond that, Acura is being tight-lipped for now, but a product planner told Autoblog that the Integra won't share a single body panel with the Civic. It's a couple inches longer than the Civic sedan. He suggested that we'd see a performance model eventually, and maybe it would be Type S, but no hard confirmation. The planner also said that, as far as the trend toward retro design in models like the Toyota Supra or Nissan Z, Acura did not set out to design something retro. Instead, they wanted to make something that looked like what the Integra would have evolved into today, had it never been discontinued. The grille sports the new look we can expect to see across the Acura product lineup, slightly refined from the existing look, and frameless. Acura says the Integra will go into production in 2022 at its Marysville, Ohio, facility. 

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2022 Hyundai Ioniq 5, Ram 1500 TRX and Toyota goes in on EVs | Autoblog Podcast #710

This episode of the Autoblog Podcast features Editor-in-Chief Greg Migliore and Senior Editor, Green, John Beltz Snyder. John is beck from a recent first drive of the 2022 Hyundai Ioniq 5, and has a 2022 Ford Bronco 4-Door Black Diamond in his driveway. Meanwhile, Greg just got out of a 2022 Ram 1500 TRX and back into Autoblog's long-term Acura TLX. After talking about the car's they've been driving, they dive into the news, including EV announcements from Toyota and Lexus, rumors of a turbo I6 Dodge Challenger, a list of future classics from Hagerty and a review of the sitcom American Auto. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Enjoy your holidays, and we'll see you in 2022. Autoblog Podcast #710 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 2022 Hyundai Ioniq 5 2022 Ram 1500 TRX 2021 Acura TLX 2022 Ford Bronco Black Diamond News: Toyota and Lexus preview future EVs Dodge Challenger could get a downsized turbo straight-six Hagerty's list of future classic cars to buy before values take off NBC's American Auto fires on most cylinders Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: