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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

2017 Acura MDX has a sharper face and Sport Hybrid option

The 2017 Acura MDX's new face takes inspiration from the more angular nose on the Acura Precision Concept, but there are even bigger changes under the skin. All models now have the full suite of AcuraWatch safety tech, and the available MDX Sport Hybrid is the third model from the brand to get its three-motor all-wheel drive system, after the RLX and NSX. The powertrain in the 2017 MDX Sport Hybrid pairs a 3.0-liter V6 with hybrid assist and a seven-speed automatic at the front and two more electric motors at the rear axle. Acura claims the system offers a total output of 325 horsepower, 35 more than the non-hybrid, and estimates that it gets 25 miles per gallon city, 26 mpg highway, and 26 mpg combined. If buyers spec either the optional Technology or Advance packages, they also get an Active Sport Suspension with Comfort, Normal, Sport, and Sport+ modes. Regardless of powertrain, all versions of the 2017 MDX now come standard with a suite of active safety systems. The huge array of tech includes Collision Mitigation Braking, Lane Departure Warning, Forward Collision Warning, Lane Keeping Assist, Adaptive Cruise Control, and Road Departure Mitigation. An electric parking brake and auto high beams are now among the regular features, too. Customers that opt for higher trim models can choose to replace the second row bench seat with captain's chairs and a center console with extra USB ports. The 2017 MDX also has a fresher style thanks to its diamond pentagon grille and more angular hood. To fit the new look, the LED headlights have a sharper design. The chrome sills had an extra visual flourish. The upgraded rear bumper with even better integrated dual exhausts looks great, too. Get a good look in the gallery above. Related Video: Refreshed 2017 Acura MDX Makes World Debut in New York with Bold New Styling, Upgraded Features and Sport Hybrid Powertrain Mar 23, 2016 - NEW YORK 2017 MDX showcases new diamond pentagon grille first seen on the Acura Precision Concept New Sport Hybrid powertrain delivers the ultimate in power and control while gaining 35 horsepower and anticipated to add 7 mpg to city fuel economy rating AcuraWatch™ safety and driver assist technology to be offered as standard equipment on all 2017 MDX models Acura today unveiled the restyled and refreshed 2017 MDX luxury SUV featuring bold new styling, added luxury features and available Sport Hybrid Super Handling-All Wheel Drive™ (SH-AWD®) powertrain technology.

Acura recalls some 2022 TLXs for potential slashed tires

Acura has issued a recall that applies to less than 20 units of the 2022 TLX sedan. The cars included in the campaign were manufactured with tires that may have been damaged by part of a robotic arm while being sorted and stored at a Bridgestone facility in Tennessee. Assigned recall number 22V-950 by the National Highway Traffic Safety Administration (NHTSA), the campaign includes 19 units of the TLX built on September 1, 2022, and Acura estimates that 95% of them may have been built with damaged tires. The company explains that the tires fitted to these vehicles could have sustained cuts and/or tears because a protective plastic shoe located at the base of a robotic arm used to unstack tires exposed a sharp edge by rotating out of position. Damaging a tire's bead area can cause it to gradually lose air; the problem can also manifest itself through unusual noises or vibrations. The tire pressure monitoring system could warn the driver of an issue. The tires in question are Bridgestone's 235/50R18 Turanza EL440. Acura states that it's not aware of warranty claims, field reports, injuries or crashes related to the issue, and Bridgestone says that human workers are now tasked with loading and unloading tires in its facility. Owners of affected cars will receive details about the recall campaign by mail starting on January 30, 2023. They'll be asked to take their TLX to a dealership to get the tires inspected; new tires will be installed free of charge if the ones on the car fall within the affected date range. Drivers who experienced a problem related to this recall and paid to get new tires installed will be eligible to ask Acura for a refund. Related video: