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100th Pikes Peak Hill Climb brings bad weather, heartbreak

Hill climb? Please. While Europeans spent the weekend driving up a nobleman's driveway at the Goodwood Festival of Speed, we in 'Murica got down and dirty with the 100th running up Pikes Peak. In a reversal of stereotypes, it is we who have understated. The "hill" climb ascends one of the tallest peaks in the Rockies, to a finish line that's 14,115 feet above sea level. To get there, it takes 156 turns over 12.42 miles, some of which just look like paved sky, because they have have no guardrails between the asphalt's edge and sheer dropoffs. In reality, the Pikes Peak International Hill Climb is even older than 100 years. The first event took place in 1916, but in 1917-19 and 1942-45, the so-called Race to the Clouds was put on hiatus due to a couple of world wars. This year's event was marked by damp weather that dashed the hopes of several teams' efforts to break new records. David Donner's Porsche 911 Turbo S Lightweight Package, for example, was widely expected to reclaim the production car record this year. Donner is a three-time PPIHC champ, and set the 2014 production car record in a 991-generation Turbo S.  A Bentley Continental GT piloted by Rhys Millen beat it in 2019, so Porsche was keen on taking it back. Donner broke the production qualifying time earlier in the week, but even the seasoned pro couldn't put his skills to tarmac due to moisture-laden surfaces and low-visibility from thick fog on race day. The result was 10:34.053, over 15 seconds slower than Millen's 10:18.488, still good enough to land the class's top spot and second overall. Acura arrived in Colorado to conduct its much-touted motorsports debut of the 2023 Integra. While the entry-level sports sedan, equipped with a stock engine but modified with a slew of HPD goodies, came in ninth in the production class, Acura didn't go home emptyhanded. A 2022 NSX Type S driven by Nick Robinson took the category's third spot. Taking second was Daijiro Yoshihara with a Tesla Model S. In recent years, electric cars have become a force to be reckoned with, especially since they are immune to high altitudes that negatively impact internal combustion cars. Poor conditions sent newcomer Levi Shirley's Ultra 4 buggy off course. Fortunately, it was near the lower sections, where there's still a significant amount of runoff past the pavement's end. Amazingly, Shirley landed wheels down in the video above, and simply continued driving through the pea soup haze.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Acura files for Integra Type S trademark

It's only been a couple of weeks since Acura dropped the news bomb that it was bringing back the Integra. In that time, though, the company has quickly applied to trademark the name "Integra Type S" with the US Patent and Trademark Office. The filing, discovered by CarBuzz, was submitted on Aug. 20, a little less than a week after the Integra revival was announced. Curiously, it's under the category of "Apparel and headwear, namely, caps, hats, T-shirts, shirts, sweatshirts, knit shirts, polo shirts, jackets and vests," rather than automobiles.   It seems unlikely, though, that Acura would trademark Integra Type S for shirts and hats if it didn't plan on building a car to go along with it. So the Integra may come in standard and hotted up versions. The last time Acura offered an Type S in North America, it wasn't officially called that. During Acura's switch to an alphanumeric naming convention, the Integra name was dropped in favor of RSX, built from 2002-06. There, the Type S moniker, while not as hard-core as the previous-generation Integra Type R, still meant a considerable bump in performance. Regular RSX models had 160 horsepower, but the RSX Type S cranked out 200 to 210, depending on the year. The Type S was also available exclusively with a manual transmission, and had improved suspension and brakes. While a similar improvement in hardware would be more than welcome on an Integra Type S, we don't want to get too excited over what could just be a logo on a T-shirt. The wouldn't be the first time in recent memory a carmaker trademarked a familiar name for swag. Earlier this year Nissan trademarked Fairlady Z — the original name for the Nissan Z-car — for usage on anything from cuff links to wall clocks. Meanwhile, Ford stepped in and trademarked the name Skyline for the category of cars and trucks. So Acura should probably just go ahead and get the trademark for cars, even if it doesn't plan on offering it at all.