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Sony Honda EV venture's plan for online sales has dealers squirming

TOKYO/DETROIT — A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process. Sony Honda Mobility said on Thursday it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online. The success of Tesla at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed. The online aspect of the Sony Honda plan, as well as the lack of details around how the vehicle will be sold and serviced, has raised questions with the Honda and Acura brand dealers. Many nonetheless expect Honda to work through the existing retail network. "These issues are certainly a concern," said Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, New York. "The best path forward is with the dealers." "We have a role (automakers) can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." Some dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers. A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process. "The cost of continuing to develop (internal combustion engine) products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. "I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.

Acura TLX Type S PMC Edition gets the NSX's Gotham Gray Matte paint

Acura made three NSX-sourced colors available on the TLX Type S PMC Edition in 2022. Giving the sedan distinctive supercar flair must have struck a chord with enthusiasts, because the Honda-owned company added a fourth color called Gotham Gray Matte to the palette. If the name sounds familiar, it's likely because Gotham Gray Matte was also available on 50 units of the NSX Type S. The flat-gray paint is complemented by Berlina Black paint on the door handles, the side skirts, and the 20-inch wheels, a carbon fiber spoiler on the trunk lid, and a carbon fiber rear diffuser. Black exterior emblems add a touch of contrast to the design. But Acura painted the roof in the same color as the body, whereas the first batch of TLX Type S PMC Edition models announced in 2022 featured a Berlina Black-painted roof panel. Inside, the TLX Type S PMC Edition gains Milano Red leather upholstery, Ultrasuede inserts, black contrast stitching, carbon fiber trim, Type S-branded floor mats, and illuminated sill plates. The center console also features a metal plate that displays the car's serial number. Acura will build 50 units of the TLX Type S PMC Edition painted in Gotham Gray Matte. The sedan will enter production in April 2023, and it will be built by hand in the Performance Manufacturing Center that the company operates in Ohio; it's the same facility that built the now-retired NSX. Pricing starts at $66,995 including a $1,995 destination charge. In comparison, the standard TLX Type S costs $56,745.

Acura will show all-new MDX Prototype in Detroit

Acura says it will show a prototype of its 2014 MDX crossover at the 2013 Detroit Auto Show, and we'll admit that the announcement has left us in a bit of confusion. See, the Acura press release says that the MDX proto will present "Aero Sculpture" design language, "alluring proportions" and "arching body lines." It has been accompanied by a sketch (above, click to enlarge) that, indeed, shows off a swoopy, alluring CUV.
Yet we have spy shots from two months ago of what is supposed to be the 2014 MDX, and unless the camouflage is actually some sort of vehicular moo moo, there isn't really a swoopy line on it. It is stout and substantial, but not in a way that makes us think of "Aero Sculpture." We'll know in a few weeks where the truth resides. It would appear that Acura's rendering artist has done a masterful fade on the rear glass/D-pillar area of the vehicle.
If you want to see the answer in real time, the reveal will be broadcast as it happens on Acura's webcast site. There's a press release below with the details.