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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Acura recalls 7,387 new RLX sedans over suspension bolts

Acura has announced a recall for the 2014 RLX due to improperly tightened rear suspension bolts that could come loose and increase the risk of a crash. The National Highway Traffic Safety Administration has yet to formally issue a recall notice for the RLX, but Acura says that a total of 7,387 RLX sedans are affected, which seems to include markets outside of the US as there have only been 4,456 of the sedans sold through November.
While there isn't an official NHTSA statement, there is one complaint on the government agency's site for a similar incident that caused a driver to almost lose control of the vehicle. Recall notices will be mailed out to customers starting next month, but in the meantime, Acura has issued a press release, which is posted below, and includes contact information that will be useful for affected RLX owners.

2024 Acura RDX is another model dropping front-wheel drive

After Acura made small changes to the RDX for the 2022 and 2023 model years, Honda's premium arm is carrying the 2023 version nearly unchanged into 2024. There's a familiar drivetrain tweak that we've covered across the automaker spectrum, though, with Acura dropping the front-wheel-drive option that had been available on the base, Technology, and A-Spec trims. For now, every RDX comes fitted with Acura's Super Handling All-Wheel Drive (SH-AWD). The effect is also familiar: Compared to 2023 RDX pricing at launch, the minimum price for the entry-level base and the Technology trims is up $2,300, the A-Spec price climbs $2,000. MSRPs for the RDX lineup including the $1,195 destination charge, and their changes from 2023 launch pricing, are: RDX Base: $45,245 ($2,300) Technology: $47,895 ($2,300) A-Spec: $50,895 ($2,000) Advance: $53,045 ($500) A-Spec Advance: $55,045 ($500) Now for the small print. We specified launch pricing because the 2023 RDX has already gone up in price by all but $100 of the increases noted above. Meaning, if you wanted to configure a 2023 RDX on Acura's website instead of a 2024, you'd only save $100. Also, the automaker didn't put out a press release for the coming model year, but it did publish a fact sheet. The first footnote of the fact sheet explains, "Destination & Handling charge for sedans (excluding PMC Edition) and SUVs (excluding PMC Edition) is $1,400." At the time of writing this post, destination charges are still shown as $1,195 on the 2024 Acura RDX Build & Price page. Take this as warning that the brand's cars could get at least $205 more expensive soon. Every RDX is powered by a turbocharged 2.0-liter four-cylinder making 272 horsepower and 280 pound-feet of torque, shifting through a 10-speed automatic and sending power to both axles. We've had nothing bad to say about the RDX, praising its gutsy engine, responsive chassis, quality interior, sharp styling, spacious interior and plentiful standard features. And even with the price bumps, the RDX remains either much less expensive or notably more powerful than the luxury competitors Acura wants to challenge with the RDX.