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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda, SolarCity expand sun-powered partnership with new $50 million fund

It must be solar-power announcement time. The DOE is ready to throw $25 million at concentrating solar power and New York State just announced $94 million for solar projects. At the broadly green-minded South By Southwest Eco festival in Austin, TX this week, Honda announced an expansion of its work with SolarCity to include a new fund that could finance up to $50 million in solar projects for dealerships and homes. Well, the homes of people who have purchased a Honda or Acura vehicle, at least. Stop us if this all sounds familiar. Honda and SolarCity announced back in early 2013 that they would work together on a $65-million fund to partially subsidize the installation of solar-panels at Honda dealers and on homes of Honda and Acura drivers. The new $50 million will be used to pay for not only the equipment but also the installation, which means that if you can get access to the money, you're looking at a pretty sweet 20-year lease deal to get solar energy for your home and could make it a bit more like the Honda Smart Home in Davis, CA (pictured). How sweet a deal? Well, there's zero down payment required and a 3-kW system starts could cost you just $25 a month, according to the fine print. Rates will vary, for sure, but if that sounds like something you're interested in, check out the Honda SolarCity site. The new fund builds on the previous work that, the two companies say, created enough solar capacity to offset "more than 400 million pounds of CO2 over a 30-year lifecycle." There's more in the press release below. SolarCity and Honda Announce $50 Million Commitment to Provide Solar Power to Honda and Acura Customers and Dealerships SAN MATEO and TORRANCE, Calif., Oct. 8, 2014 – Today, at the SXSW Eco conference in Austin, TX, SolarCity® (Nasdaq: SCTY) and Honda have renewed their partnership with a new fund expected to finance $50 million in solar projects. The new commitment will make solar power more affordable and available to Honda and Acura customers and dealerships in the U.S. The companies have completed or initiated a range of solar projects for homeowners, dealerships and corporate facilities that total more than 12.5 MW of solar generation capacity. The two companies have already brought enough solar capacity online to offset more than 400 million pounds of CO2 over a 30-year lifecycle . The $50 million fund is a follow-up to a $65 million fund the companies created in 2013.

2021 Acura TLX Long-Term Update | Pleasurable drive, puzzling gremlin

This was my first long haul behind the wheel of our long-term 2021 Acura TLX, and past experience with the brand (and Honda in general) led me to believe that if I could get past any seat comfort issues, the TLX and I would get along just fine. As it turned out, I had no cause to worry in the first place. The TLX’s seats are comfortable and supportive enough for my typical driving position – and look great in red to boot. Not having to worry about my back screaming at me after a couple solid hours on the highway, I was able to devote my attention elsewhere, and the report is largely positive. To me, the most impressive thing about the TLX is how small it feels from behind the wheel. IÂ’ve had it in my driveway for nearly two months (for various reasons, none of them good; look for more in a future update) and despite driving it rather frequently, I often forget that itÂ’s a midsize. HowÂ’d Acura accomplish that? ItÂ’s all in the feedback. The steering is dialed in pretty much perfectly and lacks the artificial and distant sensation present in AudiÂ’s FWD-based luxury sedans, for example. IÂ’d even put the TLX ahead of BMWÂ’s 2 Series Gran Coupe in this department. Sure, theyÂ’re very different vehicles, but that Acura can accomplish this with something as large as the TLX while even BMWÂ’s compacts disappoint? Well, it says something. And though it may feel small, it isnÂ’t. The TLX more than accommodated enough luggage for two people traveling to a Lake Michigan wedding over a long weekend, and did shuttle duty throughout the festivities without even a peep from rear-seat passengers, apart from commentary about the red leather. ItÂ’s a bit polarizing, IÂ’ll admit, but I think it looks great against the blue exterior. 2021 Acura TLX A-Spec View 51 Photos Over the 500-mile round trip, the TLX averaged just a hair under 30 mpg (against an EPA rating of 29 mpg highway; score one for the numbers geeks) at cruising speeds of 75-80. Michigan highways arenÂ’t known for top-notch surfaces, but even on the grooved pavement found on many of its interstates and other rural expressways, tire hum never became intrusive. Present? Sure, just not unpleasantly so. My gripes are few. I wish the cruise control would be a bit more aggressive in accelerating to a set speed when resumed, for one; it seems downright lazy under certain conditions. I could also do entirely without the silly touchpad-like infotainment interface.