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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

1997 Acura Integra Type R sells for $82,000 on Bring a Trailer

Acura Integra Type R prices are getting ridiculous. The car is absolutely superb, but the latest one to sell on Bring a Trailer went for a cool $82,000. You could likely pick up two old Acura NSXs in average condition for a similar price as the single Integra Type R. But hey, nobody ever said the value of cars made sense. Why did this particular Type R reach unrivaled heights then? A few factors are obvious. It’s a one-owner, 6,000-mile, completely original 1997 ITR (what the cool kids call the Integra Type R for short). WeÂ’re still rather flabbergasted and slightly upset the original buyer only managed 6,000 miles over the approximately 22 years of ownership, but the new owner could fix that quickly. Then again, this could be a purely speculative buy, aiding heavily in the final gavel price. Wait a few months to a year, and the value of this unmolested Type R could increase another $10,000, or more if you donÂ’t add miles. It was only a year ago to date that we wrote in near-shock about a Type R with even fewer miles (1,200) going for $63,800 at Barrett-Jackson. This car blows that previous record straight out of the water. As of now, thereÂ’s no end in sight to the increasing prices of these now-slightly-old hot Hondas. Another clean Acura Integra Type R is listed on Bring a Trailer right now, and the bid is already up to $34,567 with four days left. That car has 19,000 miles on it, and is reportedly being offered by the carÂ’s second owner, who bought it two years ago. A Honda CRX Si recently went for $33,600 on the same website. The NSXÂ’s value jump hit hard a few years ago, but now its successors are following in its footsteps again. Will there come a day when an Integra Type R hits the six-digit mark? At this rate it doesnÂ’t look far away. If you want a whole lot of what the Type R offers, without the eye-watering markup, take a long, hard look at the Integra GS-R. That trim is a great step up in performance over a base Integra, and a few easy mods gets it close to the Type R from a performance standpoint. You wonÂ’t have the cache and bragging rights that come with the R, but you also wonÂ’t be afraid to put miles on it for fear of entirely ruining the carÂ’s value. Happy Honda hunting.

2025 Acura RDX treated to minor nip and tuck, but stays the course

The 2025 Acura RDX is due for a complete overhaul as this generation enters its seventh model year, but it looks like we’ll need to be a little more patient, as Acura just announced this 2025 model is getting a light refresh. A new “frameless” grille with a mesh pattern adorns the front to bring it in line with other Acuras wearing the same design. New wheels throughout the lineup spruce things up along the sides, with 19-inch Berlina Black-painted rims being the new standard option. Meanwhile, Advance Package cars receive new body-color lower exterior trim and unique multi-spoke machine finish 19-inch wheels. A-Spec trim RDXs step things up to 20-inch wheels with their own unique design. Lastly, three new shades join the color palette consisting of Solar Silver Metallic, Urban Gray Pearl and Canyon River Blue Metallic. Interior updates see the RDX gain a new center console design that features larger cupholders and an improved wireless phone charger. What it does not change is the True Touchpad infotainment system. Acura went away from its long-running (and controversial) infotainment system design in the new 2025 MDX, but the RDX marches on with the same design. What is improved, though, is the 10.2-inch screen itself. Acura says itÂ’s updated and now supports a wide-screen mode for wireless Apple CarPlay/Android Auto. Previously, it only displayed on part of the screen with the other portion reserved for various other things. The final interior update is a quality one, as Acura says Advance Package cars (including A-Spec with Advance Package) will be equipped with full-leather upholstery, ambient lighting on the new center console and backlit door speakers. Everything else about the RDX remains the same. As a reminder, that means itÂ’s equipped with a 2.0-liter turbocharged four-cylinder that sends 272 horsepower and 280 pound-feet of torque through a 10-speed automatic transmission. Pricing for this massaged RDX will come soon, as Acura says the 2025 model is hitting dealers later this month.