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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura Integra will return in 2022 after a long hiatus

Putting a modern spin on much-loved classics is a growing trend in the automotive industry. Ford resurrected the Bronco, Lamborghini is bringing back the Countach, and Acura unexpectedly announced a new Integra for 2022. Acura has done a perfect job of keeping the next-generation Integra under wraps. There have been no leaks or rumors, and our spies haven't even spotted pre-production prototypes out and about. We consequently know very little about the car; the firm simply promised it will offer "the same fun-to-drive spirit and DNA of the original." Spring 2022. pic.twitter.com/4JsuLDj8b9 — Acura (@Acura) August 13, 2021 The crunchiest crumb of information that we have is a sketch that shows part of the front end. It's enough to tell with a high degree of certainty that the Integra won't wear a retro-inspired design; sorry, fans of pop-up headlights. Instead, it looks like it falls in line with recent additions to the Acura range thanks to sharp lights with LED accents and an angular grille. There's also a new interpretation of the Integra logo below the driver-side headlight. Beyond that, the Honda-owned carmaker simply confirmed the Integra will land as a compact premium car, which is exactly what the nameplate has denoted since its introduction for the 1986 model year. While this is pure speculation, it wouldn't be completely unthinkable for Acura to build the next Integra on an evolution of the platform that underpins the 11th-generation Civic unveiled earlier in 2021. Many of the earlier Integra models were based on or related to the Civic, and there was even a Civic sold as an Integra in a handful of overseas markets. More details about the 2022 Acura Integra will emerge in the coming months. Storied past Acura arrived on the automotive scene in 1986 with a range made up of two cars: the Integra (which was offered with two or four doors) and the bigger Legend. While both were aimed at the premium end of the market, the original Integra (shown above) put a far greater focus on performance than on luxury, and it never strayed far from this positioning. It was peppy, nimble, fun to drive, and reasonably affordable; pricing started at $9,859 in 1986 (roughly $24,600 in 2021). As time went on, many buyers realized that the little Acura was also stunningly durable. The second-generation Integra arrived for 1990 with an updated design and more powerful engines, and the four-door model received a more conventional three-box design.

It's a V8 party! Lexus IS 500, Cadillac Escalade and more | Autoblog Podcast #667

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. It's all V8s all the time this week, starting with the Land Rover Defender V8 unveiling, Lexus IS 500 F Sport Performance debut and pricing announcement on the Jeep Wrangler 392. Next, they move on to what they've been driving. Spoiler alert: That means more V8 talk. Zac has been driving the Cadillac Escalade with the 6.2-liter V8 and BMW M550i with its 4.4-liter twin-turbo V8. Greg and Zac take a pause from the V8 theme by discussing their shared time in our long-term Acura TLX. From this, they segue into a "Spend My Money" feature about garage lifts to finish the show. Autoblog Podcast #667 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2021 Jeep Wrangler Rubicon 392 priced at nearly $75,000 2022 Land Rover Defender bulks up with a 518-hp V8 2022 Lexus IS 500 F Sport Performance brings back the V8 What we're driving BMW M550i Cadillac Escalade Acura TLX Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: