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Comma.ai makes your car semi-autonomous for $999

At TechCrunch's Disrupt conference in San Francisco, Comma.ai founder George "Geohot" Hotz announced the launch of the Comma One semi-autonomous driving device. Hotz said at the conference that his company has worked on the Comma One for about a year, and it will be available at the end of the year for $999 and a $24 per month subscription fee. But aside from the reasonable price, which TechCrunch points out is possible thanks to off-the-shelf components, the appeal here is that it's an add-on to an existing car that can be installed at home by the car's owner. This gives people with normal cars the opportunity to have semi-autonomous features without having to buy an entire vehicle... that is, if you have a Honda or Acura with lane-keeping assist, since Comma One is currently only compatible with those vehicles. It remains to be seen if the company will add more vehicles to the list over time. The device is roughly the size of a large cell phone or aftermarket navigation system, and it has a screen on the front and a pair of cameras on the back. The computer combines information from the device's cameras and the car's radar sensors to understand what's happening and how to respond. Hotz explained at the conference that this system is similar in capability to the Tesla Autopilot system, and will be able to complete a drive, start to finish, without the driver having to touch anything. He did however emphasize that the driver must still pay attention in the event something goes wrong, comparing the experience to watching a young student driver. Hotz told TechCrunch that the device should start shipping at the end of the year. He also said that owners of compatible Honda products in the San Francisco area are eligible for beta testing, and can get involved by emailing him at george@comma.ai. So if you've been pining for a semi-autonomous vehicle of your own, but couldn't spring for a Tesla, you won't have to wait much longer. We should point out that we don't know yet how well the system works, though we hope to find out soon. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2025 Acura ZDX First Drive Review: First electric Acura or alternative Cadillac?

MONTECITO, Calif. Í– The 2025 Acura ZDX not only looks like an Acura, but it’s arguably one of the best-looking Acuras ever. If weÂ’re talking SUVs, whatÂ’s going to topple it from the podium? The original ZDX? Beneath that skin, however, itÂ’s no secret that the new ZDX rides on General MotorsÂ’ Ultium electric platform, has an interior constructed with General Motors parts, and is even built by General Motors in Tennessee. Ultimately, though, the most GM thing about the ZDX may be this overall assessment of it: This electric SUV provides more performance and features for the money than competitors, but the interior is a real letdown. Sure sounds like any performance Cadillac from the past two decades to me. The trouble for the ZDX is that the competitor it most closely aligns with in terms of price, feature content and EV specs is literally a Cadillac Â… but things have changed. Specifically, the Cadillac Lyriq doesnÂ’t suffer from that whole “interior is a real letdown” thing. Far from it, itÂ’s a reason to buy a Lyriq. Furthermore, the two EVs not only share the same Ultium platform, but their motor offerings are basically the same with power outputs and ranges that closely align. ItÂ’s therefore impossible not to keep coming back to comparisons between the two. Even if the ZDX is a decent value, complete with its $7,500 federal tax credit, why get one instead of the more luxurious Lyriq? In short, it comes with even more features for the money, and boasts the sort of chassis upgrades and handling acumen Cadillac has moved away from with the Lyriq.   So thatÂ’s where that comparison rests, and although IÂ’ll get back into that whole “not really an Acura” angle, letÂ’s take a closer look at the specs that more objectively let the new ZDX stack up well to vehicles that arenÂ’t mechanically related. There are three versions of the ZDX, with no options apart from color and a summer-tire option. Starting at $65,850, including destination but not the federal tax credit, the base ZDX A-Spec becomes the only other rear-wheel-drive Acura besides the first NSX. It produces 358 horsepower and 324 pound-feet of torque, and achieves an EPA-estimated range of 313 miles from its 102-kilwatt-hour battery pack. These specs are roughly equal to the rear-motor Lyriq and Chevy Blazer EV, but they amount to a stronger proposition than anything offered by Hyundai/Kia/Genesis, while comparable luxury models are considerably more expensive.