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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2017 Acura NSX | 573 horsepower for lunch

Our Editor-in-Chief Greg Migliore is in California for Monterey Car Week and the Pebble Beach Concours d'Elegance, rubbing elbows with beautiful people and their far-more-beautiful cars. Greg took a 2017 Acura NSX down the Monterey Peninsula to grab lunch yesterday and posted live video on Facebook. We thought we'd share it here. We've driven the modern NSX before, of course, and it's terrific. For greater detail, check out our review from 2015. The video is in two parts, as Greg lost service at one point. Ah, technology. We'll be ordering lunch ourselves soon. Wish we could order California sunshine and an NSX to go. Related Gallery 2016 Acura NSX: Detroit 2015 View 21 Photos Related Gallery 2017 Acura NSX at Pikes Peak View 47 Photos Related Gallery 2017 Acura NSX First Drive View 33 Photos Image Credit: Michael Austin Auto News Acura Technology Emerging Technologies Coupe Luxury Performance Videos Pebble Beach California

Acura recalls 2013-2014 ILX, ILX Hybrid over fire-prone headlamps

The Acura ILX just can't seem to catch a break. The Japanese automaker recently decided that the ILX Hybrid would no longer be offered in the US for the 2015 model year. Now, a possibility for fires has also cropped up in the compact luxury sedan. Acura has announced a recall of 14,078 examples from the 2013 and 2014 model years because the headlights could overheat and ignite the car. The company also issued a stop-sale for examples still at dealers until they can be repaired.
The campaign covers ILX and ILX Hybrid models with halogen projector headlights from specific build dates. The problem is that the headlights aren't cooled sufficiently when the cars aren't moving. After several hours of sitting with them on, it's possible for the lights to build up so much heat that they melt and potentially cause a fire.
To Acura's knowledge, there was only one case of an ILX actually catching fire due to this problem, though. According to the National Highway Traffic Safety Administration defect notice, a car was idling at a dealer for about two hours when the model went up in flames. The automaker brought the vehicle in for a detailed investigation to find what caused the blaze.