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Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.

Acura NSX production car headed for Detroit debut?

Auto Express is reporting that Honda is set to unveil the production version of its upcoming Acura NSX at the 2013 Detroit Auto Show. The news comes courtesy of an unnamed "top exec" for Honda Brazil speaking at the Sao Paulo Motor Show. The concept version of the Japanese supercar is currently on display there. Interestingly enough, the same unnamed source claims the production iteration will remain aesthetically identical to the show car. You won't hear any qualms from us on that front.
Of course, the timing of the production debut is a little confusing. For starters, when Acura unveiled the concept last year, the company told the world it would be at least three years before production began. That would give the street-worthy model a 2014 or 2015 designation, the latter being cited more often in media accounts. Thus, we'll keep an eye out for the hybrid supercar in Motown, but we're going to stop short of holding our breath... it might be a while.

2021 Acura TLX revealed, finally looks like a credible luxury sports sedan

We've been given our first official glimpse into the brand-new 2021 Acura TLX sedan, and so far we like what we see. It's clear that Acura wants to be considered a brand that focuses on performance, boosting power with two turbocharged engine options and the return of the Type S variant after a decade-long absence. Acura stuck close to the well-received Type S concept when styling the new TLX, which means the sedan boasts crisp lines, aggressively creased sheetmetal and a low, wide stance. An angular grille is flanked by Acura's Jewel Eye headlights and Chicane LED running lights to create an expressive face, and similarly shaped taillights at the back end finish off a cohesive design. An A-Spec sport package adds darkened elements along with a unique set of 19-inch wheels and a rear spoiler. The 2021 Acura TLX Type S goes several steps past the A-Spec with a so-called Diamond Pentagon grille and larger side air intakes. A front splitter and rear diffuser join the requisite rear spoiler to round out the aero package. Quad exhaust tips and 20-inch wheels are also included as part of the package. But the big news is underhood, with a 3.0-liter turbocharged V6 serving as the headliner. Acura hasn't yet released power figures for the Type S, but promises it will be much more powerful than the outgoing 3.5-liter V6 with "a more than 50-percent increase in low-end torque."   Related: 2021 Acura TLX vs. luxury sedans: How they compare on paper   Standard TLX models will get a new 2.0-liter turbocharged four-cylinder engine that produces 272 horsepower and 280 pound-feet of torque. That's 66 hp and 98 lb-ft more than the previous naturally aspirated 2.4-liter engine, and Acura says there are 123 additional lb-ft at 1,500 rpm. Both engines will send their ponies through a 10-speed automatic transmission. Front-wheel drive is standard, and Acura's fourth-generation torque vectoring Super Handling All-Wheel Drive system will be standard on the Type S and optional on other TLX models. Inside, all TLXs get a tech-rich cabin that features a centrally mounted 10.2-inch display and Acura's latest True Touchpad Interface. A 7-inch digital screen in the gauge cluster is standard, and a 10.5-inch head-up display is optional. Acura's Integrated Dynamics System is controlled via a prominent silver dial, and it now offers a customizable Individual mode.