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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2023 Acura Integra Review: Can it possibly fill an icon's shoes?

Pros: Civic Si performance with greater refinement; sweet manual transmission; thrifty fuel economy; versatile hatchback Cons: Underwhelming base equipment; cramped rear headroom; some cheap interior bits in back; a CVT, really? For those of a certain age and/or certain automotive fandom, the 2023 Acura Integra represents the return of an icon. Yes, the Integra is back, and as it was in the very beginning, it’s a four-door hatchback that can be both an enthusiastsÂ’ darling or just a well-made, well-equipped compact car for those who want something a little more premium than a Honda Civic. And that last comparison is key, because the Acura Integra is basically a Honda Civic thatÂ’s been thoroughly worked over with a totally different body, stiffer structure and different(ish) interior. Admittedly, the Civic is a great place to start, as itÂ’s a terrific little sedan/hatchback that arguably outpaces its competition and does a pretty good job of being a well-made, well-equipped compact car itself. There really wasnÂ’t that much for Acura to do to rework the cabin for luxury duty, though itÂ’s certainly best realized with the optional Technology package and there are some areas (like the back seat) where the luxury touches could have been further applied. From a mechanical perspective, the Integra specifically builds off the Civic Si. It has the same 200-horsepower turbocharged engine and front-wheel drive, but with a saucier exhaust and CVT as standard. A six-speed manual is available, but only on the range-topping A-Spec with Technology package. The A-SpecÂ’s adaptive dampers also do a better job of both road-holding and ride comfort. Honestly, thereÂ’s nothing wrong at all with seeing the Integra as a more refined Civic Si. As it was in the past, the new Integra is both a luxury-adjacent sedan and a sport compact car. That means it can be a ritzier alternative to the Civics of the world, a more budget-conscious alternative to the Audi A3s, or Acura/HondaÂ’s answer to the Volkswagen GTI and GLI. No matter what you compare it to, though, we think the new Integra is a winner. Welcome back, old friend.   Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? The Integra is an all-new model. It technically replaces the ILX, however, which was similarly a Civic-based compact Acura.

Alonso wants an NSX, but did Honda block him from Le Mans?

One of the biggest changes in store for the 2015 Formula One World Championship will see Fernando Alonso moving back to McLaren. That means he'll be driving under Honda power for the first time, after spending the bulk of his career driving for Renault and Ferrari. And being Honda's new poster child, as the two-time World Champion is fast discovering, has its advantages and its drawbacks. According to the latest reports, Alonso had been negotiating a clause in his contract with McLaren that could have seen him driving a Porsche 919 Hybrid at Le Mans this year, but Honda reportedly stepped in at the last minute and scuttled the plan. The drive would have been Alonso's first in the famous 24-hour race, after having had the honor of waving the flag at La Sarthe last summer. In one of the wilder rumors that emerged during the prolonged silence over his move for this season, the Spaniard was also linked to a potential return for Ferrari to Le Mans. That prospect came to naught, and now the Porsche deal has been wheeled into the garage, as well. The upcoming F1 season is expected to be one of transition, adjustment and development for McLaren and Honda, but the Japanese automaker's involvement in his hiring may not be all bad news for Alonso. Following the reveal of the new Acura NSX, Alonso tweeted "You still don't know, but one day we will be together..." followed by a series of heart-eyed smiley-face emoticons and accompanies by images of Honda's new supercar. The implication is that the two-time World Champion is expecting to get his talented hands on an NSX of his own, and we can certainly see how Honda would appreciate the imagery of Fernando driving around in its flagship. Even if it doesn't, though, we're sure McLaren would be glad to hook him up with a company car of its own – though Lewis Hamilton encountered some trouble securing (a very specific) one for himself. Even discounting the front-running F1 machinery he's been tasked with piloting on track to an impressive 32 career wins, Alonso has had some lustworthy company cars at his disposal over the years. At Renault, he had a Megane RS to drive, and during his last stint at McLaren, he had an SLR 722. But since signing with Ferrari, he's been given the keys to FCA models as varied as a Ferrari FF, a special 599 GTO, a Maserati GranCabrio, a Jeep Grand Cherokee SRT and an Abarth 695... and those are just the ones we know about.