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Acura races into anime with 'Chiaki's Journey' web series

For the twelfth year in a row, Acura is a presenting sponsor and the official vehicle of the Sundance Film Festival in Park City, Utah. Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch. Unlike most of the films at the festival, however, Chiaki's Journey runs a total of four minutes and 12 seconds, each episode lasting just over a minute. The story centers on Chiaki, a young Japanese woman from a family of racers who knows how to hustle a car around a track, but who has a temper that runs faster than her vintage Integra can rev. The villain is Erich Kang, the same rich and insufferably arrogant hotshot from every video game and car movie, piloting a non-descript blue hot rod. He's clearly the guy everyone would like to beat, and he knows he's that guy. When Chiaki gets behind the wheel to teach Kang a lesson in lap times, her uncle Noboru steps in to teach her the lessons she'll need to need to win.  Being so condensed, each installment plays like a trailer for a longer episode. Acura managed to fit in all the cars, though: Spot the 2022 MDX Type S, NSX Type S, TLX Type S, and 2023 Integra. The car brand got the obligatory Japanese rock anime intro as well, thanks to the all-female metal band NEMOPHILA doing the song "Raitei.” You can see the first episode above and the rest at Acura's dedicated Type S site.  Related video:

This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

Acura TLX Luggage Test | Perfectly reasonable trunk space

The Acura TLX has a 13.5-cubic-foot trunk according to the spec sheet. That would be comparable to a typical compact mainstream sedan despite the TLX's exterior dimensions being more akin to a midsize sedan (its 194.6-inch length is right smack between a Toyota Camry and Honda Accord). Luxury cars usually sacrifice utility for style, and by adapting cab-rearward proportions for this latest generation, it shouldn't be surprising that the TLX follows the trend.  However, how much utility does the new TLX sacrifice and is the trunk still useful? Let's find out. It's a fairly deep space, but the amount of width and space behind the wheel wells is also reasonably generous and seemingly useful. As with every luggage test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  To start off, I lined the biggest bags on their sides to demonstrate the difference in the trunk's width relative other sedans. Only three can fit, whereas you can fit four in the majority of midsize sedans. Nevertheless, all the bags fit. That's not the case with the Cadillac CT4 or CT5, or the big fibber, the BMW 3 Series and its "17-cubic-foot" trunk.  Basically, the numbers make sense here. While it can hold all the bags, there really isn't any leftover space as there is in a midsize sedan. That said, I should note that there are plenty of compact crossovers that can't fit all these bags below their cargo covers, including the Mercedes GLC and Alfa Stelvio.  OK, one more trunk-related note. While there is a spare-tire-shaped hole under the trunk floor, there is no spare tire. Instead, you get a compressor encased in foam covering the car's battery. Putting the battery in the trunk is totally normal, but there's something a tad bootleg about this placement. It seems like an afterthought. It almost certainly has to do with engine compartment packaging and/or weight distribution, but it does mean you do without a spare tire. Or, I suppose as BMW is apt to do, extra under-floor cargo space.  Related Content