2008 Acura Tl Base Sedan 4-door 3.2l on 2040-cars

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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda to present HR-V, updated Acura ILX at LA show

Honda has already showcased its new Fit-based crossover around the world. We've seen it in Tokyo wearing the Vezel name and we've seen it in Paris in 'prototype' form. We've even seen photos of the US-spec version. We just haven't seen that North American model in the flesh, but that'll all be fixed next month at the Los Angeles Auto Show.
That's where Honda will, at long last, unveil the US version of its new HR-V subcompact. The Japanese automaker hasn't told us much else, save to say that the HR-V will, of course, slot in below the CR-V in US showrooms. It'll also feature the company's lauded Magic Seat system, "which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space."
Alongside the HR-V, Honda's luxury division will also be showcasing a revised version of its ILX sedan at the LA show as well. Acura hasn't revealed precise details of what revisions are in store for its smallest sedan - or a more detailed photo than the teaser inset at right - but it is promising "a comprehensive update that include a potent new powertrain, more forceful, sporty exterior styling and a substantially upgraded interior design."