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Acura TSX Sport Wagon on the way out?

With Acura widely expected to consolidate its TSX and TL sedans into one model line in the near future, the fate of the TSX Sport Wagon is unsurprisingly in doubt. The long-rumored one-for-two sedan replacement is said to be dubbed TLX, and will sit above the Honda Civic-derived ILX, a model that already encroaches on the TSX's pricing and size. According to Ward's Auto, Acura officials are refusing to confirm that today's TSX wagon - effectively a re-schnozzed European-market Accord estate - is facing extinction. Reading the tea leaves, however, things certainly don't look good - the European Accord itself is said to be on the bubble and may not be replaced.
The TSX Sport Wagon was brought to the US as a niche play for the 2011 model year, with Acura of Canada taking a pass on the bodystyle. Officials said at the time that it hoped to shift 4,000 units per annum, roughly a 10-percent sliver of US TSX sales. And while Acura doesn't normally break out the wagon in its sales reports, Autoblog was able to obtain the model's totals for the last two years: the company sold 3,210 Sport Wagons in 2011, improving to 4,234 units last year. The current 2013 model began trickling into showrooms in December, but some dealers are still looking to clear out remaining 2012 models at handsome discounts.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura races into anime with 'Chiaki's Journey' web series

For the twelfth year in a row, Acura is a presenting sponsor and the official vehicle of the Sundance Film Festival in Park City, Utah. Acura created a four-part anime series called Chiaki's Journey combining the medium Sundance celebrates, Japanese anime, the automaker's fuller Type-S lineup, and the new Acura Integra hatch. Unlike most of the films at the festival, however, Chiaki's Journey runs a total of four minutes and 12 seconds, each episode lasting just over a minute. The story centers on Chiaki, a young Japanese woman from a family of racers who knows how to hustle a car around a track, but who has a temper that runs faster than her vintage Integra can rev. The villain is Erich Kang, the same rich and insufferably arrogant hotshot from every video game and car movie, piloting a non-descript blue hot rod. He's clearly the guy everyone would like to beat, and he knows he's that guy. When Chiaki gets behind the wheel to teach Kang a lesson in lap times, her uncle Noboru steps in to teach her the lessons she'll need to need to win.  Being so condensed, each installment plays like a trailer for a longer episode. Acura managed to fit in all the cars, though: Spot the 2022 MDX Type S, NSX Type S, TLX Type S, and 2023 Integra. The car brand got the obligatory Japanese rock anime intro as well, thanks to the all-female metal band NEMOPHILA doing the song "Raitei.” You can see the first episode above and the rest at Acura's dedicated Type S site.  Related video: