2007 Acura Tl Type-s Sedan 4-door 3.5l on 2040-cars

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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura TLX caught naked in production guise, can you spot the differences?

Acura doesn't tend to do concept cars these days that don't foreshadow a specific upcoming production model. The ZDX prototype of 2010 previewed the production version, as did the ILX and RLX showcars of 2012 and the MDX of 2013. The NSX concept is on its way to production, as the SUV-X concept is likely to do as well in the coming years. So when Acura revealed the TLX prototype at the Detroit Auto Show a few months ago, we all but knew it would only be a matter of time before that, too, would be produced. And here it is.
Spied all but completely undisguised while undergoing testing, this pair of TLX prototypes (one in white, one in black) looks almost identical to the show car. You might spot a few minor tweaks here and there - the strip of LEDs in the lower front bumper have been replaced by round fog lamps and some of the chrome accents are missing - but by and large, we're looking at the same vehicle we saw in Detroit earlier this year.
The finished production version of the TLX is expected to debut at the New York Auto Show next month, after which it will replace both the TSX and the TL, slotting in between the smaller ILX and the larger RLX in Acura's sedan lineup.

LoveFab headed back to Pikes Peak with NSX-based heathen [w/video]

LoveFab had a rough run at Pikes Peak 2012. During qualifying on Day Two, owner and professional driver Cody Loveland launched his car off of the course at nearly 60 miles per hour. Never ones to be dismayed by a few bruised ribs and some busted body panels, LoveFab is headed back to the hill climb for 2013, and this year, it's bringing Garrett along as a title sponsor.
Loveland's chariot of choice is officially dubbed "Turbo by Garrett/LoveFab Pikes Peak Enviate" and is loosely based on an Acura NSX. All of the stock Japanese components have been swapped for LoveFab-built pieces with the exception of the subframes and suspension.
With a dry-sump LS1 V8, chromoly-tube chassis and a full carbon fiber body, the car is about as wild as they come. With around 800 pound-feet of torque on hand and a curb weight of under 2,000 pounds, the machine should give the mountain a run for its money. The team is expected to begin testing Enviate beginning May 1. You can check out a quick interview with Loveland in the video below along with the full press release.