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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura to debut RLX sedan and ARX-05 racecar at Monterey

It's Monterey Car Week, culminating in the Pebble Beach Concours d'Elegance, and Acura plans to stay busy throughout, with debuts of its redesigned RLX flagship sedan and ARX-5 prototype racecar at several venues. In advance of those two reveals, Acura released two teaser videos (shown above and below), for those of us who can't make it to Pebble Beach. We told you quite a lot about the RLX last week and about the ARX-5 just before that. Sales of the previous generation have been slow, but this redesign, from its new diamond pentagon grille on back, could rectify that. Acura kicks off the week Tuesday as exclusive automotive sponsor of the Carmel-By-The Sea Concours on the Avenue, in Carmel's Devendorf Park. That's where it will debut the 377-horsepower 2018 Acura RLX Sport Hybrid. The NSX, NXS GT3 racecar, MDX Sport Hybrid and redesigned 2018 TLX A-Spec sedan will also be on display. On Friday at The Quail, Acura will unveil the ARX-05 prototype and will again show off the rest of the lineup. On Saturday, the ARX-05 will join a display of historic Acura racecars at this year's Rolex Monterey Motorsports Reunion. And on Sunday, the ARX-05 will be featured on the lawn at the Pebble Beach Concours d'Elegance. Dave Marek, Acura's global creative director, will serve as a Pebble Beach guest judge. Related Video: Related Gallery 2018 Acura RLX View 11 Photos Image Credit: Acura Design/Style Motorsports Acura Coupe Luxury Racing Vehicles Sedan

2017 Acura NSX No. 1 just rolled off the line in Ohio

The 2017 Acura NSX is officially in production. NASCAR titan Rick Hendrick, who paid $1.2 million at auction for the first one, drove it off the line Tuesday at the NSX factory in Marysville, OH. VIN No. 1 wears Valencia red pearl paint. It is equipped with carbon-ceramic brake rotors, leather and Alcantara trim, and uses carbon fiber for the engine cover, roof, and rear spoiler. Top that off with upgraded wheels, and it has every available option. The NSX is powered by a 3.5-liter twin-turbo V6 that teams with three electric motors for a system output of 573 hp and 476 pound-feet of torque. It has a nine-speed dual-clutch transmission and all-wheel drive. The NSX will start at $157,800 and maxes out north of $205,000 for a fully loaded model like this one. Hendrick's heady price came from his winning bid at the Barrett-Jackson auction in Arizona in January, with proceeds going to the Pediatric Brain Tumor Foundation and Camp Southern Ground. Hendrick, owner of Hendrick Motor Sports and the Hendrick Automotive Group, has also paid hefty prices for the first 2015 Chevy Corvette Z06 and 2014 Chevy Camaro Z/28 in support of charities. The NSX launch is a milestone for American Honda, which has built cars in Ohio for more than 30 years. The NSX is assembled at the company's Performance Manufacturing Center, and the engines are hand-built at a nearby facility in Ohio. "Today marks the realization of a big dream here at the PMC and the culmination of more than 30 years of manufacturing experience and expertise here in Ohio," Clement D'Souza, engineering large project leader for the NSX, said in a statement. "Our world class team of expert technicians, through their passion, has realized major innovations in the design and manufacturing of a next-generation Acura supercar that truly delivers incredible precision-crafted performance." Related Video: Image Credit: Acura Design/Style Green Plants/Manufacturing Acura Coupe Hybrid Performance Supercars rick hendrick