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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2024 Acura Integra Type S First Drive Review: Have we got news for you!

If you were expecting the 2024 Acura Integra Type S to be a more comfortable, better-equipped and less-aggressive Honda Civic Type R, well, have we got news for you. As it turns out, that’s exactly what it is. You pretty much nailed it on the head. The Integra Type S is exactly the car we all expected after looking at the specs, seeing how closely its enhanced componentry mirrored that of HondaÂ’s halo car, and then extrapolating what a bit of polish, a bunch of equipment and slightly cushier suspension tuning might mean. If the latest Type R has been hailed for growing up in just the right ways, the Type S takes that concept further, sacrificing some go-fast potential for everyday drivability. If you like the Honda, thereÂ’s a chance youÂ’ll like the Acura even more. ThereÂ’s also a chance youÂ’ll like it less. Now, not surprisingly, the folks at Acura would rather shine the spotlight on how the Type S differs from the Integra A-Spec, which was previously the highest rung on the Integra ladder and the only way to get one with a six-speed manual transmission. Very well. Somehow, the visual jump between A-Spec and Type S seems much greater than Civic Si and Type R. When put side-by-side, the A-Spec Integra looks almost naked and a bit pedestrian. The 3.5-inch-wider front track wrapped in muscular fender flares stamped directly into the sheetmetal up front is the biggest difference. The rear track is 1.9 inches wider, and although it too gets widebody fenders, they are a shmish-shmosh of plastic pieces on the door, fender and bumper. But back to the front. The face is more aggressive in appearance, but the changes are as much functional as aesthetic. The shield grille is larger and fully open (versus partially sealed) to allow 170% more air to pass through on its way up a new vent in the aluminum hood that creates downforce. The large intake-looking areas forward of the wheels donÂ’t actually take in anything, but hidden openings on their inboard sides adjacent to the lower airdam channel air through three canards located behind those dud intakes. Air then exits behind those flared fenders, creating air curtains around the wheels. There is also a unique splitter up front, an almost-smooth floor and an enlarged diffuser, plus a lip spoiler that quite obviously wonÂ’t be creating as much downforce as the Type R's wing. That would be performance-oriented demerit No. 1, but also, grown-up point No. 1.

Honda to recall 1.1 million U.S. vehicles to re-replace Takata airbags

Honda said on Tuesday it would recall about 1.1 million Honda and Acura vehicles in the United States to re-replace defective Takata airbags on the driver's side. The company said it was aware of one injury linked to the defect that may have caused the airbag to rupture when it was deployed in a crash. The vehicles involved in the recall were previously repaired using specific Takata desiccated replacement inflators (PSDI-5D) or entire replacement airbag modules containing these inflators. "Those replacement inflators," Honda said in a statement, "are now deemed defective." Free repairs of the recalled cars would begin immediately in the United States with replacement parts made by alternate suppliers, Honda said. Honda became aware of the issue after a Honda Odyssey crash, where the front airbag deployed and injured the driver's arm. An investigation later showed that manufacturing issues at Takata's Mexico facility introduced excessive moisture into the inflator during assembly, leading to the problem. The total number of recalled inflators is now about 21 million in about 12.9 million Honda and Acura vehicles that have been subject to recall for replacing Takata front airbag inflators in the United States, the company said. Automakers in the United States repaired more than 7.2 million defective Takata air bag inflators in 2018, as companies have ramped up efforts to track down parts in need of replacement. Recalls Acura Honda