2007 Acura Tl Base Sedan 4-door 3.2l on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

2019 Acura NSX quick spin review | Japan takes on the world, again

I drove the 2019 Acura NSX on track a while back, and it's an absolute freight train. But now that I've driven it in the snow and the rain and our pothole-riddled streets around Southeast Michigan, I can tell you about what it's like to live with the Japanese supercar. Our tester was painted in gorgeous Casino White pearl. It's a stunner in this color, highlighting the NSX's proper supercar styling – impressions were reinforced by the constant stares and craned necks over a cold November weekend. All $21,600 of carbon fiber exterior parts (several carbon packages combined) probably didn't contribute a whole lot to this, but man does it look cool up close. Updates to the 2019 car consist mostly of more suspension and tire to give it the edge it was missing before. Stiffer stabilizer bars, rear toe link bushings and re-tuned magnetorheological dampers do the bulk of the work. A complete recalibration of the steering and SH-AWD system ties it all together, and boy does it work wonders. Of course, I spent most of my time inside the NSX, which, just like before the 2019 update is the most controversial part of this car. Acura likes to say it has "excellent ergonomics" and "simple driver interfaces presented with elegant materials." Critics say it looks like any other Acura, giving the nearly $200,000 supercar a cheap vibe. I think there's a disconnect between what Acura thinks is a perfect supercar interior – a focus on superb visibility and ease of use so you can focus on driving – and what enthusiasts are hardwired to believe a supercar interior should be – wild, at times nonsensical, and exotic. I find myself on Acura's side in this debate, more so after spending so much time in the cabin. The skinny A-pillars, long windows and excellent view out the rear make driving this car through rush-hour traffic a calming adventure. Our car's blue/black leather and suede interior combination looks the business and feels luxurious — the $3,800 carbon fiber interior package helps it feel exotic. I spent plenty of hours in the saddle over a long weekend and was never fatigued or sore from the seat. The car is downright approachable to drive for anybody, partly thanks to the straightforward interior. The only part that ever frustrated me was the lack of a volume knob, an annoyance carried over from Honda. One knob you will end up using often is the giant Dynamic Mode control knob. I did most of my commuting in either Quiet or Sport mode.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.