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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2019 Acura NSX inner workings revealed in Shin Yoshikawa cutaway drawing

Artist Shin Yoshikawa is known for his intricate drawings of cars, which show every little detail under the metal skin in a cutaway fashion. The hand-drawn, pointillist pencil work re-creates the cars in immense detail, and Yoshikawa's work has been celebrated for years. Some time ago, Yoshikawa was featured on "Jay Leno's Garage," talking about his art and just how much work it is to draw the cars like he does. Now, Yoshikawa has been asked to draw the Acura NSX, and the result is fantastically good, showing everything that makes a new NSX tick — including its SH-AWD power unit. Yoshikawa says the powertrain made the NSX a real challenge to re-create on paper. "The NSX's innovative power unit was extremely challenging to draw, making the second-generation NSX the most difficult vehicle I have sketched," Yoshikawa said. "Everything comes down to the details. If you don't understand the technology that goes into building vehicles, you won't be able to build them, and you certainly can't draw them." It took Yoshikawa months of work and background research to be able to draw the final result. The amazing thing is that the car was "largely" drawn from notes and memory, showing how deeply Yoshikawa gets into his work. The NSX was also updated for 2019, after two model years. For next year it gets a new exterior color, Thermal Orange, and some structural improvements to make it stiffer and more responsive, says Acura.Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

Hyundai Santa Cruz, Kona N and Elantra Hybrid | Autoblog Podcast #691

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor, James Riswick. They've been driving a lot of new cars, including the 2022 Hyundai Santa Cruz pickup, 2022 Hyundai Kona N, 2021 Hyundai Elantra Hybrid, 2021 Acura TLX Type S and 2022 Hyundai Genesis G70. Lamborghini revealed a modern interpretation of the Countach, for better or worse. Finally, they heelp a listener replace a 2013 Ford Edge in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #691 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2022 Hyundai Santa Cruz 2022 Hyundai Kona N 2021 Hyundai Elantra Hybrid 2021 Acura TLX Type S 2022 Hyundai Genesis G70 Lamborghini Countach LPI 800-4 revealed Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: