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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2023 Acura Integra A-Spec Interior Review: How it compares to Civic

For better and for worse, the 2023 Acura Integra borrows a lot from the Honda Civic. The air vents may seem like the most obvious bits, but they are in fact different: the Civic's mesh consists of hexagons whereas the Integras are diamonds. Wow, right? The little air direction nubs seem to be the same. Personally, I think the Civic's full-width application looks more special and even premium, especially given the Integra's rather blah gray dash trim, but shrug.  Otherwise, the switchgear is identical, including the steering wheel, climate controls, stalks and touchscreen(s). The two center console designs are also shared, one for CVT-equipped cars and the other for manual-equipped cars like this one, although there are a few differences I'll mention later. How much does this really matter? Ultimately, you can decide, but for now, let's do the full James Cameron and deep dive into the Integra A-Spec interior. Alright, since I've already talked about them, here are the Integra A-Spec and Civic Hatchback with six-speed manual side by side. We haven't taken a pic of the Si interior at the same angle (and Honda seems to have given up on its usual exceptional press photo packages), so just imagine more red and a shifter similar to (but not the same as!) the Integra's. And here's the vent comparison. Again, the Civic Si has red trim surrounding the hexagon mesh instead of silver. Here's that aforementioned blah gray dash trim. Those dots are textured, but in general, it lacks a certain premium appearance. The rest of the dash trim is sufficiently low sheen and padded.  Speaking of low sheen and padded, let's talk door trim. While at first glance the front and back door tops look the same, they are not. Look closer and you'll see the pattern is slightly different, which is indicative of the fact that the front doors have a soft-touch rubbery material and the back doors are rock-hard plastic. This is definitely more compact car than luxury car. This Upstairs, Downstairs theme continues ... Let's talk seats and upholstery. This is an A-Spec, which means it gains access to the optional Red interior. Yes, just literally "Red" whereas your other choices are "Ebony," "Orchid" and "Graystone." That's not the weird bit. While all seats are "Red," they do not have the same upholstery. The front seats have centers in micro-suede fabric with leatherette bolsters in red and black. Sorry, "Ebony."  The back seats are just leatherette. Weird, right?

Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.