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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Watch an Acura NSX prototype lap the track at Mid-Ohio

As promised, Acura trotted its NSX prototype out to the mass of waiting fans ahead of today's Honda Indy 200 IndyCar race at Mid-Ohio. The hybrid supercar took to the track for a fast lap, and Acura was kind enough to attach a score of cameras to the car in order to share the event with the rest of the world.
The blue-wrapped NSX looks pretty darn good on a race track, if we do say so ourselves, and its V6 engine, coupled with its three electric motors and lithium-ion battery pack, sounds awfully sweet at full song. The automaker is promising to release its new NSX in 2015, which is still quite a ways away, so we don't expect this exhibition lap to be the last time we see a prototype in action ahead of a production debut.
Want to see the video? Of course you do. Scroll down to see the NSX take to the track like a fish takes to water.

2020 Acura TLX PMC Edition will be hand-built alongside the NSX

At next week's 2019 New York International Auto Show, Acura will reveal a pair of new models, the 2020 TLX PMC Edition and MDX PMC Edition Prototype. The duo will be limited-run models that get final assembly at Honda's Performance Manufacturing Center (PMC) in Marysville, Ohio, along the same production line as the Acura NSX. The TLX PMC Edition goes on sale this summer with a starting price of around $50,000. Production will be limited to just 360 models hand-assembled over a six-month period. The production version of the MDX PMC Edition will be built sometime after the TLX PMC run is complete. Think of the TLX PMC as an A-Spec performance model with features available with the Advance Package like a surround-view camera, heated rear seats, a heated steering wheel and power folding mirrors. Currently, the two packages are mutually exclusive. There are no performance upgrades beyond what the A-Spec already offers. Power from the 290-horsepower 3.5-liter V6 is sent to all-four wheels through a nine-speed automatic. The TLX PMC uses Acura's Super-Handling All-Wheel Drive (SH-AWD) to manage the power at each wheel. It also gets the A-Spec's stiffer dampers and quicker steering ratio. 2020 Acura TLX PMC Edition View 11 Photos The exterior design, too, is based on the TLX A-Spec, with a restyled front bumper, dark chrome trim, larger exhaust tips and a black spoiler. Likewise, the interior is based on the A-Spec trim, with heated and ventilated front sport seats, leather and Alcantara seating, a black leather steering wheel, a black headliner, a red instrument cluster and red accent lighting. Black 19-inch 10-spoke wheels and Valencia Red Pearl paint are exclusive to the TLX PMC. The paint uses mica, metal flake and super-high transparency nano pigments to give it a richer color and was previously only available on the NSX. The roof panel, door handles, grille and lower bumper are also gloss black. What makes the TLX PMC Edition (as well as the future MDX PMC) truly special is the hand assembly. Basically, the body-in-white (a basic unfinished unibody) will move from the main assembly plant in Marysville to the nearby Performance Manufacturing Center. There, workers will install the drivetrain, suspension, wiring harnesses and electronics. The car then goes to the paint booth before the interior is installed.