2004 Acura Tl Base Sedan 4-door 3.2l on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2021 Acura TLX to revive Type S, get turbocharged V6

The 2021 Acura TLX will revive the sporty Type S model after a 10-year moratorium, and this time around, it's getting a turbocharged V6, further setting it apart from other sedans in the Honda corporate family.  Acura says the new TLX will draw heavily upon the styling shown on two of its recent concepts: the Precision, which was shown in 2016, and the Type S, which was shown last year. The evolution of the styling is obvious even from Acura's darkened teaser image, which depicts a slightly more curvaceous take on 2019's Type S while retaining most of the same key design elements, including the quad-outlet exhaust and pronounced underbody diffuser. Acura's announcement was otherwise very light on details, saying only that the 2021 TLX will be "...the quickest, best-handling and most well-appointed sport sedan in Acura history, with the Type S being the model’s performance pinnacle." Apart from the displacement (3.0 liters), we don't yet know anything about the turbocharged V6 that will be utilized in the Type S. It will be unique to this model at launch, however Acura's announcement describes this as the "first" implementation of this engine, implying that it will likely make its way under the hood of other Acura models down the line.  Autoblog reached out to inquire as to whether a manual transmission is under consideration for the Type S model; an Acura representative said only that the company is not yet ready to get into specifics on the 2021 TLX's features.  Acura will debut the new TLX online at its dedicated microsite on May 28 at 10 a.m. PDT (1 p.m. EDT). 

2024 Acura Integra Type S Road Test: Just our Type

It’s so often the case that a truly special driverÂ’s car reveals itself within the first couple hundred feet behind the wheel. The 2024 Acura Integra Type S is one of those cars. In fact, the Integra Type S doesnÂ’t even need that amount of road to show itself, because so much of what makes this car magical to drive can be felt standing still in the driveway. The fizz starts when you push the well-weighted clutch in, then hear the buzzy and vibrating 2.0-liter turbocharged four-cylinder spring to life. It sends vibrations through the car and straight into your body thanks to the purposefully lacking balance shafts. Little turbocharged motors are typically lacking in character, but the Integra Type SÂ’ engine feels like itÂ’s alive and bumbling with energy at idle. Before you even start to find revs, this engine presents as one designed for performance. Take a spin through the six-speed manual transmission while stationary, and it quickly becomes obvious why Honda is the standard when it comes to manual transmissions. ItÂ’s a combination of the natural fluidity moving through the pattern – going both up and down, each gear seemingly selects itself as your wrist guides the stubby shifter along – and the mechanical click-clack connection you feel through your hand with each shift. The sheer amount of satisfaction it brings to make every last gear change is enough to make any manual enthusiast giddy. I ease off the clutch for the first time, and start to roll those thick 265-section-width tires forward, quickly revealing the perfectly weighted steering rack, clueing me in on how serious this chassis is. The view forward is spectacular past the thin A-pillars. The exhaust goes bang, ratta-tat-tat on the overrun as I ease up to the first stop sign. And the brakes only require a gentle whisper to the mega-responsive pedal to bring this hatchback to a stop. It only takes that couple hundred-foot stretch to realize that this Type S is exactly what I know it to be: a Honda Civic Type R in a different outfit. The comparison is impossible to avoid, and the Honda community may spend the next 50 years debating which one is better – trust me, there will never be a clear-cut answer – but itÂ’s undeniably great that we all get to choose between these two similar driving beasts.