2003 Acura Tl 3.2 Type-s W/navigation on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2022 Acura ILX dies this year, replaced by Integra

In August 2021, Acura brand officer John Ikeda told Motor Trend, "Integra is not a replacement for ILX but Integra is our entry gateway vehicle. We don't plan on having something below that." Seems what he meant is that the Integra shouldn't be viewed as a new-generation of the ILX, because the Integra is replacing the ILX in every other way. In a video podcast on YouTube, two podcast hosts at Serra Acura said, "The Integra is replacing the ILX. That has been the clear message from them without saying the ILX is going away." Motor1 asked the Japanese luxury brand about the statement, getting the reply, "The 2022 model year is the final model year for the ILX, in anticipation of the new Integra." The Acura spokesperson then followed up with, "The new Integra was developed from day 1 to deliver on the original lineage that began with Integra back in 1986 ... and will be the new entry point to the brand." This is in the vein of Ikeda's comment, where we're not meant to connect the Integra to the ILX, but see the two models as distinct branches in the family tree, like cousins by marriage instead of siblings. Acura wants this Integra to be seen as a delayed new generation for the lineup that ended in 2001 if you're a purist, or 2006 if you're willing to let the RSX into the house. The effect today is still the same, the distinction unimportant. The 2022 ILX is the final model year for the 10-year-old sedan, which has sold more than 2,000 units in the U.S. in a single month only once since October 2013. The new entry-level vehicle is the Integra, priced a touch above the ILX at around $30,000.   With Integra pre-orders expected to begin March 10, the real surprise is how much we have let to learn about the coming hatchback. We're looking forward to the 1.5-liter turbocharged four-cylinder up front, its output still unknown. That 2.4-liter, naturally aspirated four-cylinder in the ILX makes 201 horsepower and 180 pound-feet of torque, the Integra's 1.5-liter produces 200 hp and 192 lb-ft in the Honda Civic Si. We'd love for the Acura to get its due and make a noticeably more power than the Si. We know the Integra will offer a six-speed manual, but the automatic gearbox option remains a mystery. And other than checking out the interior of a static Integra on display at the Rolex 24 at Daytona, we're missing a whole bunch of details on features and amenities. We expect the blanks to get filled in soon. Related video: 2022 Acura NSX Type S revealed

Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.