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Acura claims MDX is best-selling luxury 3-row ever

Business for Acura has been in a weird place, recently, and the company's latest car launches have been especially rocky. For example, the ILX Hybrid was recently discontinued after just two model years with only about 2,660 sold in that time. The company also delayed the launch of its new TLX by a few months until later this summer. However, despite its issues with sedans, the automaker's utility-vehicle business in absolutely booming. In fact, it now claims that the MDX is the best-selling three-row, luxury SUV, ever.
The MDX is already leading its class this year with 30,664 units sold through June 2014, up 68.4 percent compared 2013. Also, in five of the last six months of reported sales, Acura has posted gains. It appears that the company's utility lineup is really pushing it along.
To take the bestseller ever crown, Acura claims that through its three generations, the MDX has sold a cumulative 692,710 units. The premium model has also been at the top of the annual sales rankings for three-row luxury crossovers every year since 2002. The company believes that its nearest competitor is the Lincoln Navigator with an estimated 420,000 lifetime sales, and even arguably more comparable vehicles like the BMW X5 and Mercedes-Benz M-Class only have 350,000 or fewer sales under their belts. Of course, it probably doesn't hurt that the MDX has one of the lower starting prices in its class.

2020 Acura RDX Driveway Test | How does a stroller fit?

From the people who brought you the Luggage Test, it's the Stroller Test! I know, sequels, right?  However, as someone who was recently in the market for a stroller and didn't want to buy a new/gigantic family vehicle to accommodate it (not to mention needing to potentially store it in every vehicle currently sold), knowing how big strollers were and how they might fit in cars was important.  Now, I can't do much in terms of testing a variety of strollers. For that, I would direct you to Baby Gear Lab, which has quite the comprehensive stroller testing program (Wire Cutter is another good source). One of the things I appreciated about Baby Gear Lab was their independent measurements of each stroller, which through the magic of maths, they translate into more easily comparable cubic-inch measurements.  I ultimately chose the new Thule Spring, which is one of the most compact regular strollers on the market, with a folded volume of 5,402 cubic inches (my own independent measurement based on 30 inches long, 16.75 inches wide and 10.75 inches tall). By comparison, the comparable Baby Jogger City Mini 2 when folded is 8,300 cubic-inches according to Baby Gear Lab, while Thule's top-rated jogging stroller, the Urban Glide 2, is 15,388 cubic inches. In other words, if the Thule Spring takes up a lot of space in a trunk, virtually everything else apart from ultra-compact travel strollers will take up even more. This is essentially a best-case scenario.  First up, the 2020 Acura RDX, which is one of the most family friendly compact luxury crossovers. Actually, "compact" is almost a misnomer given how much passenger and cargo space is present. And don't you worry dear friends, that cargo space will be fully put to the test soon with good old-fashioned luggage. Since the RDX is first to be tested, we'll just have to consider it in a vacuum. Not many words to spill here. Now here's the Spring on its side. I already know that it can't fit like this in my Audi Allroad when the cargo cover and cargo net cartridges are in place. It would in the RDX with its cargo cover.  And that's all she wrote. Hopefully this series will prove helpful. Please let me know if there's anything else to be considered — I'm new to this. 

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.