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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda and Acura EVs will officially adopt the Tesla NACS port in 2025

Honda and Acura are the next manufacturers to jump on the NACS bandwagon, and while we heard the first official rumblings in Monterey, today is Honda’s (and AcuraÂ’s) official announcement. The first EV that Honda will launch with the NACS port will be in 2025. Just like every other automaker making the switch, Honda says it reached an agreement with Tesla to adopt the charging port. After that first Honda with the NACS port launches, every new Honda and Acura EV model in North America will have the same port. However, just like many others, Honda and Acura will have EVs on sale prior to 2025 that will ship with the current Combined Charging System (CCS) port. These models will be designed to be compatible with NACS use via a charging adapter, so youÂ’ll ultimately be able to charge them via Tesla Superchargers one day. Outside of this Tesla NACS agreement, Honda says the news today doesnÂ’t change its joint venture with seven other automakers to build an EV charging network and expand the number of charging stations available for all. Related video: What's new for the 2023 Honda Accord

2023 Acura TLX Type S PMC Edition adds NSX colors to the palette

The 2023 Acura TLX Type S is getting a PMC Edition with some extra-pretty color options derived from the Acura NSX.  Per usual with Acura’s PMC Edition cars, the TLX Type S PMC Edition is hand-built at the same Performance Manufacturing Center in Ohio as the NSX is. The regular TLX Type S is right down the road in Marysville, Ohio, so while itÂ’s not a massive location change, the environment in which the PMC cars are built in is entirely different from AcuraÂ’s typical assembly lines. As for the new colors, youÂ’ll be able to choose between Long Beach Blue, Curva Red and 130R White — all of those shades were previously offered on the NSX. In addition to the main shade, all PMC Edition cars will get a Berlina Black (also an NSX shade) painted roof, antenna and door handles. The quad exhaust will also be finished in black chrome instead of the bright chrome that comes standard. You get the same Y-spoke 20-inch wheels as the regular Type S has, but these are finished in a copper paint, and they sure do stand out. Other exterior changes include a carbon fiber lip spoiler and rear diffuser alongside glossy black side sill garnish and model badging. On the inside, Acura uses carbon fiber trim and adds illuminated side sills and unique Type S-badged floor mats. Each exterior color is paired with a single interior option. The Curve Red car gets an Ebony black interior with red stitching. All Long Beach Blue cars get an Orchid (cream) interior with blue stitching. And finally, the 130R White cars will get a red interior. All PMC Edition cars get a serialized plaque on the center console, as well. Similar to other Acura PMC cars of the past, this one is put through the same quality control checks as the NSX, including a dyno check, rough road simulation and paint inspection. TheyÂ’re also given special coverings for transport to the dealer and delivered via fully enclosed single-car carriers. Yes, you should expect the paint to be utterly perfect upon first inspection. Pricing for the PMC Edition isnÂ’t out yet, but expect it to be available when Acura releases pricing for the full lineup of 2023 TLX models. Related video: